It’s vital that very business owner needs to understand what a marketing strategy is, as well as why it is so relevant for that every business has one. The Meaning of Marketing Strategy Marketing strategy is defined as an extensive plan made to achieve the desired marketing goals of an organisation. A marketing strategy […]
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Analysing Business Markets and Business Buying Behaviour The first thing you need to know about the market is that it is made of two segments — business markets and consumer markets. While companies do create products for the consumer market and focus mainly on it, the business market definitely deserves some attention. Business markets primarily […]
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At its base, the marketing department has one main task — to understand and satisfy consumer’s needs, wants, and desires. To achieve that, it has to have insight into consumer behaviour. That means understanding aspects such as purchase, utility, and disposal of products. If an organisation fails to understand its consumers, results can be disastrous. […]
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Fads have a bad reputation for lasting for very short periods of time and fading away. But as always, there are companies that create profits from them. That is due to the fact that they work as moments of opportunity that are almost impossible to predict. On the other hand, trends are a lot slower […]
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Today’s market is very dynamic. And in this market, the wants and needs of consumers don’t stay the same for long periods of time. The free flow of information and advertising campaigns are making it difficult to paint a precise picture of the market. Per capita incomes are increasing in the majority of the developed […]
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The competition in the market of today is incredible. Companies are racing to the top, and they are not slowing down. And in such a world, companies have to focus on their customers more than ever to emerge victorious. Understanding the process of how to build customer satisfaction and building procedures, as well as the […]
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The market of the 21st century is changing at an incredible rate. And it doesn’t seem like the changes are going to stop. As it is right now, we can see an interesting mix of the new economy and the old one. That mix allows companies who have only the understanding of the old economy […]
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The technological innovations of the 21st century have brought the development of a new economy. However, the new economy is a product of the evolution of the old economy. So in order to fully understand the new, one would have to understand the basics of the old economy. The economy that we now call the […]
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