October 25th, 2023

A Debate as Old as Time — Printed vs Digital Marketing

About a decade ago, the digital revolution truly reached its peak. For a while, it seemed as if most companies made a complete shift to digital marketing, completely disregarding the printed tradition. However, things are slowly changing once more. Nowadays, digital advertising has become so crowded and repetitive that most audiences find it boring and […]

May 21st, 2023

Marketing Collateral: Everything You Need to Know

Marketing collateral is an important part of any successful business marketing strategy. It is the materials used to promote and advertise a product, service, or brand. This includes everything from brochures, flyers, and posters to videos, photos, and website content. In this blog post, we’ll discuss what marketing collateral is, the different types of collateral, […]

May 17th, 2023

Omnichannel Marketing: Definition, Tips, and Examples

Omnichannel marketing is a modern approach to marketing that connects customers across multiple channels, such as in-person, online, mobile, and more. It helps businesses create a unified, seamless customer experience and build relationships with customers. In this blog post, we’ll explore the definition of omnichannel marketing, discuss tips and strategies for creating an omnichannel strategy, […]

March 24th, 2023

The Ultimate Guide to Media Buying and Planning for Marketers

Media buying and planning is an essential part of any successful marketing strategy. It can be a daunting task for marketers, but it doesn’t have to be! With the right guidance and resources, media buying and planning can be an incredibly powerful tool for connecting with your target audience and driving conversions. In this ultimate […]

February 22nd, 2023

Everything You Need to Know About Marketing Communication

There are many aspects of marketing that are important, but none more so than communication. It is the most critical aspect of any marketing plan, because it’s what allows you to make your product or service available to people who may want to use it or buy it. It’s essential that your product or service […]

January 26th, 2023

Marketing Environment: An Explanation of Components and Importance

The marketing environment refers to the external forces and factors that influence the success of a business’s marketing strategy. It is important to understand the components of the marketing environment and the ways in which it affects the overall success of a company. In this blog post, we will provide an explanation of the components […]

January 13th, 2023

Fearless Marketing 101: 4 Useful Tips

It may seem like some people have found success based on luck alone, but that’s rarely the case. Success requires hard work and improvement, not to mention being willing to grow and adapt — and that goes for every industry out there! The hard work will pay off in the end, but you must […]

October 31st, 2022

What are the 8 Stages of New Product Development?

The Product Development Process – Developing New Market Offerings When it comes to marketing, the process is clear. Companies start by deciding on the market they want to use, then they focus on the segment, and lastly, they focus on customers. From there, they can begin developing new products. Those products can be evolutions of […]

October 29th, 2022

What are the 6 Steps in Determining Price?

Developing a Price Strategy Isn’t Difficult If You Follow the 6-Step Model When you look at it from a different perspective, the marketing mix for any company is basically the same. It always consists of 4 Ps – product, price, place, and promotion. The price is the most relevant P in this case, as it […]

May 20th, 2022

Buying From a Promo Specialist: Your Guide to a Flawless Advertising Campaign — Part Three

After covering quality and language, it is time to discuss the final factors important for every promo campaign: credit and culture. These elements are also essential for successful advertising. In other words, they are yet another field where working with a marketing specialist can help you. Stay tuned to discover how. Culture As its […]

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Category: Marketing Management Knowhow

A Debate as Old as Time — Printed vs Digital Marketing

Marketing Collateral: Everything You Need to Know

Omnichannel Marketing: Definition, Tips, and Examples

The Ultimate Guide to Media Buying and Planning for Marketers

Everything You Need to Know About Marketing Communication

Marketing Environment: An Explanation of Components and Importance

Fearless Marketing 101: 4 Useful Tips

What are the 8 Stages of New Product Development?

What are the 6 Steps in Determining Price?

Buying From a Promo Specialist: Your Guide to a Flawless Advertising Campaign — Part Three

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