Brand personality is what makes a brand unique. In essence, it is the way a brand behaves and speaks. As such, it is a bundle of traits that help the brand stand out on the market and differentiate itself from its competitors. A brand expresses its personality through human traits assigned to its brand identity […]
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Brand Identity Brand Image 1 Brand identity is established within the company or it’s developed from a certain source. Brand image is the perception a consumer has of a brand. 2 Brand message is closely connected to brand identity. Brand message is what the consumers perceive (positively or negatively) and what they use to form […]
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The concept and meaning of brand image Fundamentally, brand image is the perception a customer has about a specific brand. It is a range of associations that form an opinion in a customer’s mind. As such, it can tell us a lot about a particular brand and its position on the market, as well as […]
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We can identify two main sources of brand identity: symbols and logos. However, apart from those, we also have trademarks that can serve both as a means of recognition and as legal protection. Symbols In order to help your target audience remember your services or products, you ought to use symbols as part of […]
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Brand identity definition and concept It is of crucial that businesses and organisations provide their customers with unique products so that they can clearly distinguish themselves on the market. Thus, brand identity is of the utmost importance, as it will serve as a way to stand out among the competition. Brand identity comprises of: Brand […]
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Brand positioning explains the reasons why your target audience would opt for your brand instead of some others. In essence, it entails that all brand activity serves a common goal. Moreover, it has to drive the brand towards meeting the audience’s reasons why they would buy the product or the benefits they could get from […]
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What are brand characteristics? – 8 key elements to consider! When it comes to creating a brand identity, it’s vital to pay attention to brand attributes. These are brand characteristics that showcase the basic nature that’s hiding behind a certain brand. Essentially, it is a range of features that are showing the personality, as well […]
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When a business or organisation has to come up with a brand name, they need to make sure it’s easy to remember. After all, a brand name is a vital element that should trigger a memory almost instantly. Furthermore, it should stick in a consumer’s mind, as it helps the customers recognise products and identify […]
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In order to explain what is a brand, we must first define the meaning of “brand” and “product”. Products are actually the things companies make and what they are interested in. In contrast, brands are the point of interest for consumers; they are what the consumers pay their money for. As such, brands have multiple […]
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Brand Management – Meaning and Important Concepts Before you even think about brand management, you first have to learn more about the meaning of “brand” itself. In essence, brand management requires you to develop a certain promise and then deliver on it. Furthermore, it requires you to maintain that promise throughout your management. Therefore, when […]
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