October 29th, 2018

What Does Brand Value Mean?

In recent years, we’ve seen branding become more and more popular. In fact, all sectors and business organisations have embraced this strategy, and they’re trying to build their identity via both product-related and corporate brands. Thus, we can safely say that branding is a marketing strategy. Nevertheless, it goes even beyond regular marketing techniques. These […]

October 28th, 2018

Why Do Brand Extensions Succeed or Fail?

Nowadays, brand management is a difficult process. It has proven to be quite a challenge for both companies and brand managers. After all, the competition is getting stronger by the minute. Furthermore, brands are working with a ticking clock that’s showing how much time they have left to conquer the market. Thus, companies most often […]

October 28th, 2018

Why Do Brands Have Extensions?

Over the years, the business environment has changed quite a bit. Thus, we no longer conduct business as we used to, nor do we market our services and products in the same way. In fact, a lot of those changes have to do with the emergence of Internet marketing. It has drastically changed conventional marketing, […]

October 28th, 2018

What’s the Difference Between Brand Equity and Customer Equity?

Brand Equity vs Customer Equity? Brand equity is what decides the brand’s worth. We can define it as a bundle of value and strength. In contrast, customer equity relates to the lifetime values that are important to consumers. Nevertheless, these two terms have something in common: Both brand equity and customer equity place the […]

October 28th, 2018

What is Brand Equity?

Meaning and Measuring of Brand Equity When we want to see how valuable a brand is, we consider its brand equity. Brand equity is a concept that becomes apparent once a customer chooses a certain product or service. In essence, it shows how knowledge of a brand can make all the difference regarding brand marketing […]

October 28th, 2018

How do You Build a Brand Name, Product or Service?

Organisations are often inspired to create services and products that could be of use to most people around the world. However, such endeavours require a brand or a good company name. Furthermore, the brands need to have a logo and lettering so that they can effectively promote the offering. Thus, before you start building a […]

October 28th, 2018

What is a Brand Promise?

Your Brand Is a Promise of What We Deliver We are all aware of the fact that brands lead to responses. After all, there are many people out there who are obsessed with their brand new iPhone or car. That tells us that we connect certain feelings to a brand, and that we have expectations. […]

October 28th, 2018

What is Brand Association?

Contrary to popular beliefs, brand associations are not benefits a customer may expect from a particular brand. These are actually symbols, sounds, and images one can link to a brand and instantly recall it. For example, the world-famous Nokia tune or the blue colour that’s always associated with Pepsi. Apart from images, sounds, and symbols, […]

October 28th, 2018

What is Brand Loyalty?

The importance of brand loyalty to your business We can define brand loyalty as the extent to which a consumer trusts a brand and relies upon it time after time. It is the slight fear a consumer feels when they have to choose a brand they don’t trust, rather than a brand that has never […]

October 28th, 2018

What is Brand Awareness?

Fundamentally, brand awareness comprises of brand recognition and brand recall. As such, it represents the degree to which the consumers are familiar with a product or a brand. Furthermore, it also demonstrates how many consumers can link a certain brand to its particular product and the ratio of the niche market that knows about a […]

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Category: Brand Management Knowhow

What Does Brand Value Mean?

Why Do Brand Extensions Succeed or Fail?

Why Do Brands Have Extensions?

What’s the Difference Between Brand Equity and Customer Equity?

What is Brand Equity?

How do You Build a Brand Name, Product or Service?

What is a Brand Promise?

What is Brand Association?

What is Brand Loyalty?

What is Brand Awareness?

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