It goes without saying that change is inevitable, especially when it comes to businesses. As a matter of fact, if you don’t evolve your business, you’ll have a hard time competing with brands that are more adaptable. In order to keep up, you’ll have to change the products and services you offer, the look and […]
Read More
If we type “what is a brand” in a search engine right now, we will probably be bombarded with a number of definitions. Moreover, we won’t learn anything we didn’t already know. Brands are the essence of marketing; they are how we distinguish various products and services across many industries. But is there just one […]
Read More
In the US alone, about 28 million small businesses are trying to draw the focus on themselves. What’s more, these businesses are not alone in their endeavour. There are medium and large businesses as well, all struggling to be more than just white noise to the average customer. So the situation is quite tricky, isn’t […]
Read More
Great brands remain at the top because they work really hard to be and stay great. If you want to follow in their footsteps and build a brand that will last for years to come, there are several things you need to do. Becoming great isn’t the end of the line. We’re serious, it isn’t. […]
Read More
There’s one misconception among business owners that tends to destroy their brands. Many of them believe that brand identity is all about the logo. A brand identity isn’t just that. It is visual. But it is also emotional, and it communicates just how trustworthy and relevant your brand is. A brand identity isn’t easy to […]
Read More
If your company has a logo, that’s great. However, if you think that’s where your brand identity efforts end — you’re dreadfully mistaken. While having a logo is important, building a brand identity is so much more than that. A logo is a starting point, and by no means the finishing line. With that in […]
Read More
Technology has changed our lives for the better in recent years. However, it has also made possible for customers to think for themselves and have more power over businesses. What do we mean by this? Well, transparency and loyalty are now even more important than they used to be. Moreover, customers can now shop around, […]
Read More
If you wondered how exactly marketing and branding differ from each other, don’t worry, you’re not the only one. Although these two are connected, they are definitely not the same, and their differences are relevant. Every business owner needs to completely understand marketing and branding. Why? Because only when you understand them, you can use […]
Read More
Big data is a term that was popularised in the 1990s thanks to John Mashey, a US entrepreneur and computer scientist. But, what is big data? Big data is what we call datasets that are much larger than typical datasets. For example, an average dataset size is a couple of gigabytes. We can’t define the […]
Read More
We could say that the most important thing about a product is its quality. However, although that may be true in some form, we still have to take note of other factors that could play a role in its success. After all, even the most famous brands have to heavily promote themselves, no matter how […]
Read More
