When emailing with customers, the dynamic becomes very different than other types of situations where you email with friends and family, or even colleagues. Delivery great customer service through email can be extremely tricky because the tone or point of the email can be so easily misinterpreted. This blog post will cover 10 email customer […]
Read More
Product badging is an area that many e-commerce companies may not think about or realise how much emphasis they can add to help sales. However, you should be thinking about product badges for your website! According to Monetate, a cloud-computing based company that provides in-the-moment personalisation software, badging yields their clients between $50 and $100 […]
Read MoreSocial media for businesses is quite a different thing for businesses than it is for personal profiles. It is tricky because both businesses and individuals are playing in the same place. When you choose to enter the social media field for your business, you must outline your goals and your plan of action. To make […]
Read More
We are more than half way through 2014 and its time to review the predictions and trends we talked about at the beginning of the year. Our goal is to help you stay on top of marketing trends and make the most of being able to incorporate them into your strategy to increase your ROI. […]
Read More
Google has been making some significant changes lately to their Google Authorship program. If you write content for your business, you should be paying close attention to the news on this topic as it unfolds. When Google first instituted the Authorship program, the idea was to allow writers to establish authority and credibility while influencing […]
Read More
Canada just passed a new law regarding digital communications including email, program downloads, and other electronic communications and come with some stiff penalties for non-compliance. Why are we writing about an anti-SPAM law that Canada passed? The reason is because the law applies to any businesses, organisations, and even individuals regardless of your country of […]
Read More
This is article number two in our 3 part series on colours and your business. Today we are taking a look at how colours can affect your website conversions. There are many factors that affect website conversions and the colours on your website are one of them. In some cases colours and conversions is a […]
Read More
If you are a small business owner that sells online chances are you have dealt with the frustrations that ensue after receiving an order that was placed with a fraudulent credit card. Unfortunately, online merchants usually find out too late and the order has already been shipped out and delivered. Most people don’t know that […]
Read More
Small businesses in the UK have shifted their top media outlets. The infographic we are sharing today shows how small businesses in the UK use media including what the current spend is and where historical spending was. The full infographic can be found here. We split up the sections for easier visualisations with the data. […]
Read More
Facebook cover photos are one of the most visual representations of your brand. You can use the 851 pixels wide and 315 pixels tall sized cover photo to help convey your marketing message. Here are 5 different examples of ways to use a Facebook cover photo to help market your brand: 1. Showcase a new […]
Read More
