Cloud computing always seemed like a futuristic term when it first started being thrown around years ago. Well, if that is the case, then the future is now because cloud jobs are in high demand. InformationWeek has evaluated the job landscape for cloud jobs and came up with this list. If you are looking for […]
Read MoreTurning your business blog comments off or leaving them on may not even be something that has crossed your mind. However, several large marketing blogs have tried it both ways for you and highlight the pros and cons. Of course, every blog and every business are different, so keep in line with what works for […]
Read MoreBuilding trust is one of the most important aspects for ecommerce sites. This is especially the case if your brand is not well-known and puts just one more challenge in front of smaller companies. PayPal helps show website owners and marketers how to build that ever-important trust factor with trust seals, security seals, and a […]
Read MoreOver the past few years, Google has gone to great lengths to penalise websites that were using tactics that could be considered questionable ethics in an effort to achieve higher Google search engine page rankings. The well-known updates called Panda and Penguin eliminated or penalised websites that either had poor content or low quality links. […]
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If you are a website owner or digital marketer, you are likely very familiar with Google’s Penguin update. The Penguin update was institute to penalise websites that have taken short cuts to obtain backlinks and is considered “spamming Google’s search results”. Companies soon learned that if they have links from poor quality sites, they could […]
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This week Facebook launched “reactions” in the form of emojis. Five new emoji reactions have joined the familiar thumbs up “like” button. Now, by holding down the mouse click on the like button, the new emojis will pop up and users can choose to click love, haha, wow, sad, or angry. We previously talked about […]
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Over this past weekend, Google made a major change in the search engine results pages or SERPS. They are no longer serving up the ads on the right side of the page. Statistically, studies have shown that many users ignore those because they know they are ads anyhow. The difference now is that Google will […]
Read MoreEach year, as a marketing company, we like to look back in the year in terms of popular online search trends. Google compiles the search trends for the year into a video that is always quite nostalgic. We explore the UK search trends next to global search trends and see that they are very similar.
Read MoreIs Facebook an important part of your marketing campaign? Do you value your Facebook business page? For most companies, Facebook is a great way to connect with, communicate with and market to your audience. What if, after all your hard work developing a following on the social platform for years the page just disappeared? Today, […]
Read MoreWhen you are preparing to exhibit at a trade show there are many different marketing efforts that should go into making it a success. One of the best ways to create buzz in front of the trade show is with a targeted email campaign. Staying in contact with attendees and alerting your customers about the […]
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