Along with the BPMA, GoPromotional.com is excited to be celebrating Promotional Products Week from 16th – 20th September 2013. Here are some details about Promotional Products Week and why September is a great time to start planning on your promotional merchandise campaigns for the holidays and upcoming heavy conference and trade show season. Now is […]
Read More
The Guardian News, a staple for the UK news scene has made a bold move for branding itself as an international news source. The first step was acquiring the domain TheGuardian.com, a switch from the UK domain they have previously used for the past 5 years: http://guardian.co.uk. In the last 5 years since launching the […]
Read More
The GoPromotional Blog has been covering the results recent study about the effects of receiving promotional products that was published by the British Promotional Merchandise Association (BPMA). They survey results show conclusive evidence of a direct correlation between promotional merchandise and an increase in sales and brand awareness, especially because recipients keep promotional products for a […]
Read More
87% of recipients keep promotional items for longer than 12 months A recent study published by the British Promotional Merchandise Association (BPMA) revealed proof that promotional merchandise helps marketing efforts for businesses large and small. The BPMA Survey Results show statistical evidence that promotional products, when used a marketing tool result in increased sales for […]
Read More
More BPMA Survey Results Analysis Last month we highlighted the incredible and interesting findings of the BPMA research on promotional products. We did a second feature segmenting the results showing Why People Use Promotional Items. Today, we are going to analyze and dissect a portion of those findings that showed that promotional and branded items […]
Read More
Why Do People Use Promotional Items? A couple weeks ago, we talked about the incredible and interesting findings of the BPMA research on promotional products. Today, we are going to analyze and dissect a portion of those findings, specifically on why people use promotional items, what are the thoughts behind the purchasing decisions, and which […]
Read More
A recent study published by the British Promotional Merchandise Association (BPMA) shows conclusive evidence of a direct correlation between promotional merchandise and an increase in sales and brand awareness. The study also showed that investing in promotional gifts as a form of advertising delivers an equal or higher return on investment as other marketing strategies. […]
Read More
According to a recent survey, marketers are spending more on promotional printed products to maintain customer loyalty and attract new business. The study, conducted on behalf of the British Promotional Merchandise Association (BPMA) reveals that nearly half of senior marketers have increased spend on promotional merchandise since the last financial year, while 83% of senior […]
Read MoreLet’s face it, we all find statistics a little bit on the boring side. However, add a few simple graphics and hey presto the boring suddenly becomes something of interest and often allows us to see the wood from the trees. If you are like me and ‘mathematically challenge’ then infographics represent the perfect way […]
Read MoreQR codes are gaining much visibility of late and more and more companies are finding ways to integrate this technology into their business vision. Imprinting QR codes on promotional products is something that hasn’t been done before, that is until now. GoPromotional prides itself on staying on top of the industry and being an innovator […]
Read More
