Category: Industry News

Over 80% of Trade Show Attendees Expect to Receive Promotional Gifts According to New BPMA Study
October 18th, 2014

Over 80% of Trade Show Attendees Expect to Receive Promotional Gifts According to New BPMA Study

We have highlighted quite a few different surveys conducted by the British Promotional Merchandise Association (BPMA) in the past. Some of the highlights from those studies included proof that promotional products actually do work to help consumers remember a company’s brand, increase positive sentiment towards that company, and have the same or better ROI than […]

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2014 BPMA Survey Results from a Study on Promotional Products
September 20th, 2014

2014 BPMA Survey Results from a Study on Promotional Products

73% of people who have received a promotional product from a company subsequently purchased from that company. This week has been Promotional Products Week in the UK and to celebrate the week that is devoted to branded merchandise and promotional products. The BPMA (British Promotional Merchandise Association) has released the results of their latest survey […]

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Research Reveals Which Promotional Products Make Better Impressions
December 6th, 2013

Research Reveals Which Promotional Products Make Better Impressions

Promotional products are our business and we are confident we can help you find the perfect products to fit your brand. If there is any doubt as to whether you should try out using branded products as part of your promotions, please check out this research that examines the effectiveness of promotional products and branded […]

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Research Reveals Which Promotional Products Are Kept Longer
November 19th, 2013

Research Reveals Which Promotional Products Are Kept Longer

Here at GoPromotional.com, branded and promotional products are our business and we are confident we can help you find the perfect products to fit your advertising needs to increase branding and awareness among your current and target customers. We are taking another in depth look at the research published by the British Promotional Merchandise Association […]

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What is the Reaction When Given Promotional Products? Survey Says. . . .
November 7th, 2013

What is the Reaction When Given Promotional Products? Survey Says. . . .

We are once again  examining and highlighting the research published by the British Promotional Merchandise Association. An independent research firm recently conducted a new survey of promotional product recipients  and here is what they had to say about how they feel and react when given promotional gifts or branded merchandise from a company, business, or […]

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How Promotional Product Campaigns Compare to Other Advertising
October 18th, 2013

How Promotional Product Campaigns Compare to Other Advertising

Today, we are taking a look at some of the research done by the BPMA (British Promotional Merchandise Association) in an effort to show businesses that promotional gifts are a proven method of advertising that works better than many other forms of advertising such as print, television, direct mail, and even online advertising. Promotional products […]

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Best Practices for Promotional Products
October 14th, 2013

Best Practices for Promotional Products

At GoPromo, we always use best practices when customizing our promotional products just for you.  But what does that mean?  It means that not only do we exercise best practices in printing and customizing products for you but we are here to help advice you as to how to get the best results on the […]

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October 4th, 2013

BPMA Reveals New Survey Results Regarding Promotional Products

Almost 30% Say They Would Change Their Brand Choice for a Promotional Product The British Promotional Merchandise Association (BPMA) recently conducted a new study on promotional products. In the past we detailed the last promotional gifts survey results. These new survey results give us new insights into how people feel about promotional products and how […]

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The Most Popular Promotional Products by Category
September 25th, 2013

The Most Popular Promotional Products by Category

A recent survey by the ASI asked respondents to provide them with up to three promotional products they had received in the last 12 months. Promotional gifts were defined as items that included pens, promotional mugs, calendars, embroidered polo shirts or indeed any items that featured a message or logo imprinted on them. Branded products […]

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ISMM re-launches Membership Proposition
September 18th, 2013

ISMM re-launches Membership Proposition

The Institute of Sales & Marketing Management has re-launched its membership proposition for the first time for over a decade. The new proposition is branded ‘Benefits for Salespeople’ to ensure that becoming an ISMM member offers all the benefits to help improve sales performance. This new, updated approach is designed to aide sales professionals through […]

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