Fall is in full swing and you are likely thinking about pumpkins already; but let’s ponder about pumpkins in a different way. The Pumpkin Plan is actually a business model and once you read about it – perhaps while enjoying a pumpkin latte or a slice of delicious pumpkin pie, you are most likely to […]
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What are consumers in other countries saying about your brand in other languages? The web has become an international market place; but all too often companies forget about certain aspects of a global marketplace. You might already be monitoring media, press, and internet chatter about your company, but what about keeping track on an international […]
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Canada just passed a new law regarding digital communications including email, program downloads, and other electronic communications and come with some stiff penalties for non-compliance. Why are we writing about an anti-SPAM law that Canada passed? The reason is because the law applies to any businesses, organisations, and even individuals regardless of your country of […]
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This is part three in a series on colour and business. We already talked about How Colours Affect Your Office Environment and How Colour Affects Website Conversions. This article will focus on what colour means for your logo. We work with companies all the time and we see how important your logo is and what […]
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This is the first in a 3 part series on colour and your business. In this first article, we will be exploring how colour affects your office, especially the attitude and productivity levels of employees. Something as simple as the choice in the colour of the paint on your walls and the colour of the […]
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Marketing for small businesses or brick and mortar businesses is changing with the times and that is why we’ve put together our ‘marketing checklist for small businesses’ as a guide. Even if your business does not sell anything online, you still need to market online and have an online presence in the search engines. If you […]
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Small businesses in the UK have shifted their top media outlets. The infographic we are sharing today shows how small businesses in the UK use media including what the current spend is and where historical spending was. The full infographic can be found here. We split up the sections for easier visualisations with the data. […]
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The holidays are a special time of the year when everyone likes to see the lights and decorations and get into a festive mood. The office decorations for the holidays must appeal to all employees, clients, customers, and visitors. Lately it seems that not offending someone is almost impossible. There are a few simple steps […]
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Holiday office parties can often be tricky to pull off. Halloween is no exception, especially since it’s a holiday known for its tricks and treats. Here are 10 ideas to have a treat filled Halloween at the office without scaring the human resources department: Cubicle Trick or Treating. Split the office into two halves and […]
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The Institute of Sales & Marketing Management has re-launched its membership proposition for the first time for over a decade. The new proposition is branded ‘Benefits for Salespeople’ to ensure that becoming an ISMM member offers all the benefits to help improve sales performance. This new, updated approach is designed to aide sales professionals through […]
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