October 21st, 2023

Effective Branding: The Significance of Your Company’s Brand Beyond Its Logo

What comes to mind when someone mentions ‘good branding’? Most people will have the same basic response. Namely, they will immediately default to ‘well, it’s about evoking powerful images, it’s about the visual identity, so logos and colours’. And to an extent, they are right. Getting the right logo is absolutely a part of a […]

August 10th, 2023

When is the Best Time to Rebrand?

Maintaining a modern brand image can be tricky, especially in a world where trends disappear faster than they appear. Fortunately, rebranding can be an option to keep the look and feel of your business fresh and one step ahead of your competitors. Plus, when done right, it can help you reach an even wider audience […]

March 23rd, 2023

5 Benefits of Branding That You Can’t Afford to Ignore

The benefits of branding are often overlooked but they can be critical to the success of any business. Branding is an integral part of any successful marketing strategy, and it can help to create loyalty and trust among customers. In this blog post, we’ll be exploring five of the most important benefits of branding that […]

March 15th, 2023

3 Important Factors to Consider for Successful Rebranding

Sometimes, a brand needs a fresh start and depending on the approach we take, it can succeed or fail spectacularly. As an example, let’s go over a popular Kellogg’s breakfast cereal that has made waves in the UK for more than half a century now. The original cereal, marketed with a familiar mascot, the now-famous […]

March 10th, 2023

5 Useful Steps for Rebranding Your Business

When you launch a business, you most likely don’t consider branding a priority. And, even if you do, it’s hard to get it right the first time. Not only that, but some elements like your logo design and brand values evolve over time and won’t always align with your vision. Sadly, that usually results in […]

March 8th, 2023

Printing Lingo 101: Your introduction to Sequential Numbering

Generally speaking, sequential numbering involves printing descending or ascending identification numbers for products. Through this process, each item receives its own unique number. More often than not, this number appears in one or multiple positions on the item and is printed using red ink, making it very noticeable. To guarantee that each identification is unique, […]

March 7th, 2023

Printing Lingo 101: Your Introduction to Sombrero Hat Holes

If you have ever ordered promo products from a printing company, you have probably noticed that the entire industry has its own slang. Words such as branding, art paper, bespoke printing, and colour separation are only a few examples that you might hear at any given time. Out of them all, the phrase that draws […]

March 6th, 2023

5 Aspects to Consider When Looking for a Printing Company

Over the past few years, the printing industry has evolved to unprecedented levels. With impressive technological advancements, printing on all sorts of materials and products is now possible. As a result, the number of companies engaging in promotional printing has also increased. However, finding a reliable supplier that aligns with your specific needs and goals […]

February 2nd, 2023

Important Print Practices in the Promotional Products Industry

Since the Gutenberg days, and even before that in China, the demand for printed media has not subsided. Even the youngest generation, i.e. the Zoomers, still enjoy the feel of a nice book in their hands. And it’s not just the books that print keeps vital and hip. Hundreds of millions of products contain some sort […]

February 1st, 2023

Printing 101: What is Grayscale Printing?

Homeowners who have a printer usually have a few options to choose from when they want to print a photograph. Obviously, if they happen to own a colour printer, they will choose the colour option. Some artistically-minded people might opt for sepia tones, since they give off that vintage worn-out feel. And if they want […]

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Category: Branding & Printing Guides

Effective Branding: The Significance of Your Company’s Brand Beyond Its Logo

When is the Best Time to Rebrand?

5 Benefits of Branding That You Can’t Afford to Ignore

3 Important Factors to Consider for Successful Rebranding

5 Useful Steps for Rebranding Your Business

Printing Lingo 101: Your introduction to Sequential Numbering

Printing Lingo 101: Your Introduction to Sombrero Hat Holes

5 Aspects to Consider When Looking for a Printing Company

Important Print Practices in the Promotional Products Industry

Printing 101: What is Grayscale Printing?

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