After covering quality and language, it is time to discuss the final factors important for every promo campaign: credit and culture. These elements are also essential for successful advertising. In other words, they are yet another field where working with a marketing specialist can help you.
Stay tuned to discover how.
Culture
As its name suggests, this factor is all about the different cultures you need to pay attention to when planning your promo campaign. For example, you already know that there is no way you can order a shipment of merch three days before Christmas in the UK.
It is most likely that no companies will be open, and you will have to wait until the holidays are over. Thus, your promo items might only be ready after New Year’s.
However, Western holidays are not the only ones you need to be cognizant of. If you are working with a foreign supplier, you have to ask yourself when they might be taking time off. Therefore, keeping track of holidays such as Chinese New Year, Diwali, Ramadan, and so on is just as important.
Furthermore, it is not just religious holidays that can derail your orders. Most countries have particular national or bank holidays where businesses are closed. So, you need to time your order well if you want to get your promo items quickly.
Even if some companies work during holidays, they might charge you more for your merch. After all, their workers have to receive higher wages for working on a holiday. Thus, something otherwise affordable might cost you a fortune instead.
If you’re thinking that keeping track of all of this info might be too much, you are right. You have a business to run, and such tasks can be too time-consuming for you. Luckily, you only have to hire a promo specialist like us to help you.
We can stay up to date with suppliers and the days when they are not working or are offering different rates. That way, you never have to waste your well-earned money in vain.
Credit
Finally, we come to the last essential promo factor: credit. Put simply, credit is the amount of time a business grants customers until they have to pay for the goods they bought. For example, most businesses in Britain give you 30 days to send through a payment from the day you receive your items.
Credit is closely tied to culture, as not all countries or regions view it the same. As already mentioned, most western companies give customers a 30-day credit period. But on the other hand, suppliers from China do not offer credit at all. It is not due to a lack of respect but simply the fact that their trading culture is different.
So, you will most likely have to pay for your goods right away before they are produced or sent. As you can already guess, that can lead to some unpleasant experiences. You might receive subpar products, or the entire exchange might be a scam meant to take away your money.
To avoid this, you need to have a middle man who will be able to check that you are working with a reputable business. That way, you will know that the money you give will be well-spent and that you’ll get quality products. Most reliable promo specialists have enough experience and connections to make this happen.
To Conclude
Just like that, we conclude our three-part venture into why working with a promo specialist is the best choice a brand can make. Apart from ensuring excellent quality and flawless communication, we can help make sure that culture and credit are also on your side as you kick off your promo campaign.
Together, these three factors can elevate a decent promo effort to an extraordinarily successful one. You just have to put your trust in a reputable partner, and the rest will come easily.
If you have any more questions or want to discuss these topics even further, we are here for you. Contact us with any inquiries you may have, and we will be more than happy to assist you. The promotional campaign of your dreams is just a call away!
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If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
