Each New Year brings reflection on the year past and predictions for the future. For businesses, it is very important to reflect and learn from the past and to prepare for the future. So we are covering marketing trends to watch for 2014. Here are 6 marketing trends to learn about and prepare for because 2014 is already here!
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- Email Marketing: Don’t let anyone tell you that email marketing is a thing of the past. There is much success to be had from email marketing if it is done right.
- 3D Printing: As this new technology becomes more affordable, we will see more innovation using this technology. Through 2014 more companies will start to use 3D printing for manufacturing and selling products.
- Wearable Technology: We have already seen this category launch into the tending spotlight at the Consumer Electronics Show earlier this month in Las Vegas. This technology does not necessarily mean Google Glass; wearables include fitness technology, cameras in jewellery, and connecting other everyday items that you wear to mobile applications.
- Visual Social Media Sites: Visual social media sites like Snapchat, Vine, Pinterest, and Instagram will continue to grow in popularity. Consider developing on these channels and getting your brand or business involved in visual social sites.
- Location-Based Targeting: Local marketing and location based targeting are going to become more and more important for businesses as mobile marketing also becomes increasingly popular and necessary for online and brick and mortar businesses.
- Mobile Marketing: More than 1 billion people in the world own a smartphone! It only makes sense that marketing and targeting customers through that device that does not leave most people’s side is going to the best way to reach them.
