Want to have some fun at the next trade show? Wander around the hall and check out which booths have crowds around them. Recently, I attended a show where I found myself looking over shoulders to see what all the excitement was about, and you know what I saw? Backpacks.
Perfectly normal, healthy-looking people in suits and ties were craning their necks to get a glimpse of a promotional backpack.
Yes, the once lowly rucksack has been elevated to top-notch trade show swag. But when you think about it, it makes sense. As soon as a child reaches school age, they acquire a backpack to hoist on their shoulders–it’s a standard part of kid gear now. So, picking up a backpack at a trade show means one less thing to buy for junior.
Or the adult in the room might be thinking about how they can score the backpack for themselves, since more grown ups are carrying them. As computers continue to shrink, the laptop backpack becomes a handy place to stash your laptop, net book, or tablet, and also contains those handy side pockets that get stuffed with power cords and all the accessory gear.
It’s no longer considered unusual to find Mom tossing a backpack into the minivan, or to see someone in a grey suit hailing a taxi with a backpack slung over his shoulder.
Now that backpacks have risen to a veritable fashion accessory, it’s a good idea to check out a wide selection of printed backpacks for your next trade show promotion.
Get packing!
If you require further information or have any specific questions, don’t hesitate to give a member of the experienced GoPromotional team a call on 0800 0148 970 or simply email us today.
