Nowadays, it’s becoming increasingly hard to make your brand stand out from the crowd, especially with so much competition. Things become even more overwhelming when you realise that some companies are investing thousands, if not millions, of pounds to push their brand and products. So, how can a small or medium-sized business compete with industry giants that focus on big-budget marketing campaigns?
Luckily, there is a cheaper and more effective way to increase your brand awareness, and that is branded products. And while there are all sorts of promotional items you can base your marketing campaign on, few are more effective than branded water bottles. Already intrigued? Then let’s take an in-depth look and see why branded bottles are the perfect promotional item.
Why Are Branded Water Bottles Effective Promotional Items?
Most marketing professionals already know that promotional items, especially water bottles, are a great way to raise brand awareness. Not only are they everywhere, meaning that potential customers will see your brand, but they are also perfect gifts. Still not convinced? Then let’s check out a few more benefits of branded water bottles.
Water Bottles Are Essential
There’s no mystery that drinking water is vital, as we can’t live more than a few days without it. In fact, in order to stay healthy, the average person drinks anywhere between 12 and 16 cups of water daily. However, keeping track of how much water people drink can be a challenge, especially if they spend considerable amounts of time at their desks.
Fortunately, water bottles are the perfect reminder to drink more water. By placing them near their desks, people always have an easy way to drink their recommended amount of water. Additionally, water bottles also allow them to check out their daily water consumption and see if they need to increase it. As a result, water bottles are extremely useful items that people will always need, making them perfect gifts. That also means you don’t have to worry about people throwing your branded bottle away any time soon.
Water Bottles Are Portable
Water bottles are easy to handle and carry around, allowing people to drink water on the go. That is extremely convenient for active people or those who are always on a schedule. They can bring it to the sports gym, to school, or even to a charity event. And while some people might purchase a new bottle every time they want a drink, most of them will keep the same bottle and refill it. But how can that improve your brand awareness?
Simply put, you can customise water bottles with your logo or website address and give them away. Eventually, people will notice your logo on the bottles that others are using in public. And, since curiosity always wins, they will look it up and become one of your customers. Before you know it, everybody will talk about your business thanks to a few branded water bottles.
Water Bottles Are Cost-Effective
As previously mentioned, there are all sorts of promotional items that you can use to advertise your business. However, most of them require a hefty investment depending on what type of customisation you want. And, even worse, you might have to hire designers to create a new logo that fits with the items you are going for.
When it comes to water bottles, things are completely different. For starters, the price usually scales considerably with the number of units you are purchasing. Therefore, you can adjust your order based on the size of your marketing campaign. And, if that wasn’t enough, you can use any logo or design you want, as most water bottles are big enough to fit both text and images. So, if you want cost-effective and reliable promotional items, water bottles are the way to go.
How Can You Use Branded Water Bottles to Raise Brand Awareness?
Even though branded water bottles are reliable promotional items, you still need to know how to incorporate them into your marketing campaign. And while you could give them away randomly, there are better ways to increase your brand awareness using water bottles.
Partnerships with Local Fitness Centres
We can all agree that gyms and fitness centres are more popular than ever. In fact, it’s hard to find someone who isn’t a regular at one of them. As a result, you can focus your branded water bottle marketing campaign on gym-goers. After all, nothing is as refreshing as a nice bottle of water after an intense workout.
So, here’s how you can do it. Simply, hire a few people or speak with current employees of the gym and ask them to give out branded water bottles to people heading in or out. What’s best about this strategy is that your company doesn’t need to be fitness related, as this can work for any business. Plus, people accepting your free bottle of water will be more inclined to listen to a pitch or check out your company themselves. And if you want to go all out, you may give a few of them some custom sports bags.
If you want to take things further, you can also partner up with a local gym or a brand-new fitness centre. That way, you can work together with the manager and come up with a deal that will benefit both parties. For instance, you can give everyone who signs up to the gym a reusable water bottle with the gym’s logo and your company’s name on it. Or you can create a social media contest, encouraging new gym-goers to pose with their water bottles, spreading the word about your brand.
Marathon Giveaways
Local marathons, 5ks, or similar races in your area are perfect for marketing campaigns involving water bottles. All you need to do is purchase a batch of disposable bottles personalised with your company’s logo. Then, hand them out at the finish line or anywhere throughout the race. Not only will the runners be happy with the refreshment, but they will also remember the company that kept them hydrated.
And if that’s not enough, you can even encourage some of your employees to take part in the race. By dressing them up in custom logo printed T-shirts and having them drink from your branded water bottle, you spread your brand even further. And while they most likely won’t win the race, they will make quite an impression.
Conference Giveaways
Let’s be honest — conferences and corporate events can be tiring. Between networking, presenting, and learning about new technologies and products, it can feel like you don’t even have time to catch your breath. As a result, it’s almost impossible to drink your recommended amount of water.
If you find yourself presenting or even hosting a conference, make sure that your booth has free branded water bottles. That way, you can attract more people to your booth, which allows you to pitch your product or services. You can even have a few snacks on your table to further attract and promote your business.
But that’s not all! Other people will see attendees drinking from your branded water bottle and wonder what makes that company so special that everybody keeps using its bottles. Naturally, they will look you up online or even come to your booth to learn more about your offer. With a bit of luck, all those people will become customers or at least familiar with your brand.
Bundles
Everybody loves to receive swag bags full of free items, regardless of who gives them away. You can take advantage of that by bundling your reusable branded water bottles with additional smaller yet useful items. For instance, if you are hosting a company picnic, you can create a special gift bag for all the attendees. It can include items such as a set of custom utensils, a branded cutting board, a lunch box, and a branded water bottle.
Similarly, you can put together a customer loyalty bundle, which you can give to your most valued customers. Make sure it contains all sorts of branded products, such as keyrings, USB sticks, and most importantly, water bottles. Doing so increases the chance that they will purchase your products or services again in the future.
Infusions
Do you like the idea of branded water bottles but feel like they lack something unique or interesting? Why not pick up a couple of custom water bottles that come with an infuser and brand them with your logo or slogan? Not only will you encourage your audience to drink water, but you’ll also encourage them to try interesting and unique infusions.
Still not enough? Then bundle your branded infusion bottle with a few infusion recipes. Or, if you really want to impress, you can also include flavouring packets, power gels and even a selection of fruits. But, no matter how you approach the giveaway, your brand will undoubtedly capture the attention of every infusion fan.
Environmental Friendliness
By now, it should be common knowledge that our planet is in serious trouble. And, whether we like it or not, most of it is due to the rubbish we generate every year. From excessive packaging to non-recyclable materials, humans create tons of waste every day. As a company, showing that you care about the environment and proving your commitment to reducing waste is a great way to increase your reputation.
But how can you do that? You can start by encouraging reusable water bottles amongst your employees. Then, you can simply hand out branded reusable water bottles to your customers or your general target audience. Doing so will show people that your company wants to improve the industry and reduce waste levels.
And, if you are an eco-conscious brand, you can start conversations about the environment whenever you hand out the bottles. You can even talk about how your products are made using recycled materials and why everybody should embrace a more eco-friendly lifestyle. Nonetheless, handing out reusable bottles does not only increase your brand awareness but also helps fight against waste.
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What’s the Best Design for Branded Water Bottles?
If you want to use branded water bottles for your next promotional campaign, you don’t want to neglect the importance of customisation. While simply placing your logo and company name on a bottle can be effective, you can also take things to the next level.
For example, if you are customising the bottles for your current employees, why not brand them with the names of team members. You can also ask them to pick a specific design for their bottle, so it feels truly unique and personal. By involving your employees in the design process, you show them that you are committed and willing to go the extra mile for them.
When it comes to your target audience, it can be expensive to create multiple designs to fit everyone’s tastes. However, you can create different coloured versions of the same design you use for every bottle. That way, you allow people to choose their favourite colour and entice them to come back and check your products.
Where Can I Order High-Quality Branded Water Bottles?
Interested in giving branded water bottles a try but not sure where to get them? Then look no further than a wide range of branded products at GoPromotional. From budget drink bottles to plastic, metal or even infused water bottles, GoPromotional has everything you need for a successful marketing campaign. But what makes us unique?
Besides our enormous collection of products, we put a lot of emphasis on print quality and reliability. We use screen printing to make sure that your designs look amazing on any of your bottles. And, if you want to go even further, you can request our laser engraving services which are perfect for metal water bottles. But best of all, since time is of the essence, we handle all of our orders in a timely manner.
Not only that, but the entire ordering process is 100% hassle-free. You don’t have to deal with confusing forms or complex design requirements. Simply pick a product, request a quote, send your design, and our team will start working on your next big promotional campaign.
So what are you waiting for? It’s time to increase your brand awareness with our promotional products.
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Looking for something different? Browse our full range of promotional drinkware and if for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of water bottles with some custom plastic mugs or even printed straws which are sure to be well received by customers and employees alike!
