In our day and age, gender norms are more fluid than ever. For example, clothes that were once considered men- or female-only are now worn by everyone. However, despite this openness to embracing the staples of the opposite gender, some people are still questioning the fashion choices of others. For instance, there’s a big debate on whether men should use tote bags or if they are designed for women exclusively.
As promotional experts that have dealt with thousands of customers, we’ve decided to take this matter into our own hands. So let’s take a deep dive into the issue and have a chat about tote bags and men. And, to make the whole package even more appealing, we’ll also give a few tips for men that use tote bags.
Are Tote Bags Only for Women?
For the average guy, the thought of carrying a tote bag might seem implausible. After all, how can you appear manly when you have a tote bag hanging on your shoulder, right? However, this is far from the truth. While in the past, tote bags were primarily used by women, times have changed.
With growing awareness of eco-friendly alternatives to plastic and a diverse sense of fashion, men have also started using tote bags. Additionally, male consumers also need to carry lots of items, like books, gym equipment, headphones and many others. And what better way to do that than with a comfy tote bag?
Tote Bags Tips for Men
At the end of the day, it’s hard to convince men to give tote bags a try, especially when they have been conditioned against these feminine products. However, we are here to give a few tips for those still hesitant about using tote bags.
Don’t Focus on the Handles
Some types of tote bags feature large handles such as our Brompton Promotional Cotton Shopper Bags. As a result, some men get put off since they believe the handles will make them look feminine. But think of them from another angle. These handles are there to let users carry heavy objects without the fear of damaging the bag. In other words, their purpose is practical and shouldn’t be looked upon solely from an aesthetic standpoint. So, men shouldn’t let something as superficial as larger handles stop them from using tote bags.
Colours Are Universal
Tote bags are available in a variety of colours and styles. Sure, some feature feminine patterns and colours like floral prints and polka dots. But that doesn’t mean men shouldn’t use them.
Besides neutral colours and traditional designs, tote bags can also feature more masculine styles. From khaki and navy to brown, black and other bold shades, there are many great colours for men.
Additionally, tote bags can be branded with any unique artwork. Want to showcase your passion for motorcycles? Just get them printed on your bag and show them off while shopping. Or perhaps you want to promote your business? Then brand them with your company logo, name or motto. Simply put, the versatility of tote bags allows for endless customisation possibilities that can suit both males and females.
Tote Bags Have Functional Value
No matter how much they try, men will have a hard time avoiding tote bags. Why? Because they are very practical and can be purchased in a variety of sizes. As a result, tote bags may serve as alternatives to beach bags, grocery bags, gym bags, and can even help store items at home.
Furthermore, some tote bags include additional features that can help men, such as pouches to hold cell phones and other accessories. That’s why they can easily replace disposable plastic bags, regardless of who uses them.
Great for Eco-Conscious Users
Environmental issues are not tied to people’s gender. Nowadays, everybody has a responsibility to reduce their carbon footprint and plastic pollution. Fortunately, tote bags are made from recyclable materials, making them a perfect choice for those who want to protect the environment.
Related content:
What Makes Custom Tote Bags Comfortable to Carry
Final Takeaway
Tote bags are some of the best promotional products on the market. Affordable, trendy and useful, they are beloved by people all around the world. But what makes them so amazing is that they can work for both males and females. While traditionally, women mostly opted for tote bags, nowadays, men are starting to embrace them as well. Therefore, tote bags can be integrated into marketing campaigns targeted at any gender. So there’s no need to rely on expensive strategies. It’s time to give tote bags a shot!
You may also like:
Branded Conference Bags – A Conference Essential
Are you convinced that custom tote bags should be a part of your next promo campaign? If so, contact us today at 0800 0148 970 or simply email us today. Our selection of customised bags is wide, and you will surely find something that will fit your needs and budget. If you’re just looking for inspiration, you may browse our entire collection here. We are waiting for your call!
