In the age of cell phones and note apps, physically writing things down has become obsolete. Laptops, tablets, and phones offer users an easy and convenient way to write down all the important info they need to recall. And since most of these gadgets have quite a lot of space, people and companies alike don’t run the risk of running out of pages.
However, that still doesn’t mean they can replace physical notepads. Gadgets break, files get lost or deleted, and it’s often not possible to recover them. Therefore, it’s always a smart idea to have a notepad on hand to jolt down vital information. Plus, writing things down by hand is so much more satisfying than typing them on screen.
Thus, notepads are still a vital part of any office space. Likewise, branded notepads can serve as an excellent vehicle for promoting a business. The covers offer a sizable branding area for companies to customise with their logo, slogan, or other accompanying information.
Furthermore, notepads are one of the most affordable promotional items on the market. So they make for excellent bulk purchase for any brands looking to get maximum recognition at large-scale events.
Benefits of Custom Printed Pads
The internet is a massive part of so many people’s lives. Therefore, it’s unsurprising that digital marketing is currently dominating the landscape. However, as impressive as some ads are, they’re fleeting. The average ad lasts around 10 seconds, which isn’t enough time for the brand to stick in customers’ minds.
In contrast, a notepad has much more staying power. The covers broadcast a company’s logo better than most billboards. But beyond visibility, they also offer companies a wide range of benefits to boost their brand’s recognition.
1. Functional
A digital ad looks impressive, but it offers very little in the way of substance. Plus, some of them can be very persistent and intrusive, which may turn customers off a brand.
But, most importantly, digital ads don’t have much staying power. Unless they’re extremely catchy, customers are likely to forget them as soon as they end. Personalised spiral-bound notepads, on the other hand, are an item that is here to stay.
Firstly, they’re highly functional. People can use them for their everyday needs, such as writing down reminders, lists, and messages. Therefore, customers are far more likely to keep them around.
In fact, research suggests that 89% remember a brand if they give them a practical promotional item they can use. A further 85% reported that they went back for repeat business with a company that gifted them said item.
So while a memo pad is super low-tech, it’s an undeniably effective way to keep a company name front and centre.
2. Suitable for All Types of Brands
A lot of brands struggle when it comes to choosing the right promotional item for their campaign. The merch should be functional and appealing, yet still fit into a brand’s business model and mission statement. Fortunately, custom notepads can be just that, and much more.
They’re a universal item that can advertise any company in need of constant exposure. For example, A4 Wirebound Corporate Hardback Notepads are especially suitable for businesses that offer professional services like insurance, legal or financial advice, technology or medicine.
Likewise, brands that deal with sales frequently rely on notepads to keep track of all their day-to-day activities. Consequently, it makes perfect sense to use them as an advertising tool. They make for the perfect finisher to a sales pitch for any car dealership or home-improvement company.
In addition, non-profit organisations could benefit from branded notepads to raise awareness about their cause, while hotels can use them to upgrade their guests’ stay.
In short, they’re an advertising chameleon everyone can rely on when they’re fishing for exposure.
3. Customisable
A good promotional product is only good if it’s eye-catching. And the best way for a product to be eye-catching is via some creative customisations. Brands can play around with every aspect of their notepads to make them suitable for their company.
They can print them with a logo, image, theme or layout of their choosing. Likewise, they can choose the colour of both the cover and the pages alike. Playing around with the texture of the paper is also an option, as well as adding lines to it.
On average, the standard size of a notepad is 8.5″ x 11″. However, pads can also be 5.5″ x 8.5″, or 4.25″ x 5.5″ – or just about any custom size, including mini or oversized pads. Similarly, they can have any shape, from the standard rectangle to more fun and creative shapes, like a heart, or a star.
The amount of pages varies depending on its size. However, even the smallest pads have a chipboard backer to make sure they hold their shape. Plus, they’re very resistant to damage, especially if a brand coats them in shrink-wrap during transportation.
4. Affordable
It’s no secret that raising brand awareness costs a pretty penny. However, brands don’t have to splurge exorbitant amounts to successfully get recognition. Custom notepads provide plenty of brand recognition at a minimal cost.
On average, notepads cost less than a pound for a basic custom spiral planner. More high-end hardback pads go for slightly more, around £2.10-£3.17. This may be a bit more costly, but it’s more than worth it — especially for brands looking to impress clients and business partners alike.
Still, even with a slight price increase, the pads remain one of the most cost-effective products a business can choose for its promotional campaign.
Related content:
Create and Tighten Bonds With Printed Notepads
To Sum Up
When it comes to advertising, brands don’t always have to invest in flashy products to stand out. Customers most appreciate simple, functional items they can use in their everyday lives. This is why notepads still dominate the advertising game.
With their simplicity and high visibility, they’re the perfect vehicle for broadcasting a well-crafted company logo. Plus, since everybody needs to do some writing from time to time, they suit all types of businesses looking to write their names in their customers’ minds.
You may also like:
Promote Your Business Effectively With Branded Pens
Check out our full collection of personalised paper items which includes notebooks, calendars, and post-its. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of paper products with some personalised pens or even some custom markers which are sure to be well received by customers and employees alike!
