In our day and age, having a good marketing campaign is essential, regardless of what kind of business you are running. In fact, with so many similar brands, you need to go beyond and above in order to attract potential customers. Unfortunately, not every company can afford to spend thousands of pounds on advertising.
However, that’s where promotional merchandise come in, promising to deliver the same results as a classic marketing strategy. And what better way to push your business than with reliable and effective custom non-woven bags? But let’s see what makes them so special and why so many companies use them to promote their brands.
Why Do People Prefer Non-Woven Bags Over Plastic Bags?
Although plastic bags are also great for increasing brand awareness, they are becoming less relevant. Instead, non-woven bags are starting to become the centrepiece of most promotional campaigns. From their durability and affordability to their environmentally friendly nature, people choose non-woven bags for all sorts of reasons.
1. Affordability
When it comes to promotional items, one of the things people first think about is the price. Luckily, non-woven bags are very affordable, which makes them great for all marketing budgets. And best of all, thanks to bulk purchasing options, you can scale the cost to the size of your marketing campaign. In other words, you can rely on non-woven bags for all your marketing campaigns, regardless of your budget or business size.
2. Durability
Unlike plastic bags, non-woven bags are extremely durable, as they can lift heavy objects every day. As a matter of fact, they are designed to withstand daily wear and tear and can last for quite a long time. Furthermore, there are multiple types of non-woven bags to choose from, each created for a specific purpose. For instance, our Cheltenham Non-Woven Tote Bags are perfect for groceries, while smaller yet versatile mini non-woven gift bags like our Spectrum Mini Tote Shoppers are better for retail promotions or outdoor campaigns.
3. Environmentally Friendly
Non-woven bags are made using recyclable materials, which makes them perfect for environmentally-aware brands. They are also biodegradable, meaning that they do not cause hazardous effects on the planet if thrown away. Additionally, thanks to their manufacturing process, non-woven bags have no negative impact on the environment. As a result, you can use them to show that your brand cares about protecting the planet and encourages other people to do the same.
4. Versatility
Simply put, non-woven bags are extremely versatile as they can be used for a variety of tasks. In fact, you can utilize them as gift bags, handbags, beach bags, shopping sacks, and much more. Furthermore, they are also available in different textures and designs, meaning that you can easily find one that suits your marketing campaign. And lastly, non-woven bags can be folded and placed in your pockets, allowing you to carry them around and use them throughout the day.
5. Reusability
It’s no mystery that you can reuse non-woven bags countless times due to their durable and reliable build. Not only that but they can be sterilized at home by using a wiping cloth and sanitizing liquid. Therefore, you don’t have to worry about germs and microbes after multiple uses. And if that’s not enough, once you are done with it, you can reuse the material of the bag for other DIY projects or send it away for recycling.
6. Temperature Resistant
When exposed to the sun, plastic bags will heat up and radiate unsafe synthetic chemicals. These chemicals have the potential to affect food items, making plastic bags unreliable for carrying food. In contrast, non-woven shopping bags are made from a high-quality biodegradable material that contains no synthetic chemicals. Therefore, they won’t heat up, meaning that they are perfect for carrying all sorts of items, including food.
How Can Non-Woven Bags Increase Brand Awareness?
Non-woven bags are not only great for the environment, but also for your business. As a matter of fact, you can use them to increase your brand awareness and push your business to a wider audience. And, by integrating them into your existing marketing strategy, you can increase their effectiveness. But what’s so special about non-woven bags that makes them such a great marketing tool?
To put it simply, non-woven bags are brandable, meaning that they can feature your logo, company name, or any other design. By doing so, you transform a simple non-woven bag into a reliable ad that will attract customers without spending money on expensive marketing campaigns. And if that wasn’t enough, each of your recipients becomes a walking ambassador for your brand every time they use your non-woven bags. Therefore, the more bags you give away, the more people will notice your brand and look it up eventually.
Who Is the Perfect Target Audience for Non-Woven Bags?
Fortunately, since non-woven bags are so versatile, there is no shortage of possible target audiences. For instance, you can give them away to your current customers each time they make a purchase, which will increase their loyalty. Similarly, you can create a bundle featuring multiple promotional items, all packed in a chic branded non-woven bag. In other words, non-woven bags are ideal for any event, giveaway, or marketing strategy.
Related content:
Join the Hype with Branded Non-Woven Bags
Final Thoughts
Overall, it’s easy to see why so many businesses are choosing non-woven bags over similar alternatives. On the one hand, non-woven bags are durable and versatile, making them great for any task, like carrying groceries, gifts, or other items. On the other hand, they are biodegradable and recyclable, which helps reinforce your business’s environmentally friendly attitude. Lastly, they are affordable, and thanks to bulk pricing options, you can adjust your order based on your marketing budget.
Are you ready to help protect the environment while also increasing your brand awareness? Then it’s time to check out GoPromotional‘s wide range of products, which features high-quality non-woven bags. All you have to do is pick your favourite non-woven bag, send us your design, and wait while our expert team works on your promotional item. So, what are you waiting for; your branded non-woven bag is one click away!
You may also like:
8 Reasons Why Branded Beach Bags Are a Good Choice
Check out our full collection of custom printed bags which includes cotton totes, canvas bags, hessian bags, travel bags, and beach bags. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
