When it comes to working in a corporate environment, having a valid identification is paramount. Therefore, every business has ID keycards custom made for each employee. They not only contribute to company security, but help employees better integrate into the company team. However, whipping out the keycard from a back pocket can be inconvenient at times.
Employees won’t always have their hands free, or they’ll be in too much of a rush to spend precious minutes fishing the keycard from their purse. To resolve this issue, companies can turn to the trusty branded lanyard. This simple looped chord is the easiest way to carry around identification cards for easy access.
Plus, they’re high visibility products with a practical application in every worker’s daily life. Consequently, they make for the ultimate way to advertise a brand in a budget-friendly yet incredibly effective way.
Lanyards: A Brief History
Though everyone associates lanyards with modern big companies, they actually have a surprisingly long history. Experts believe these simple neck-straps date back all the way to the 15th century. French soldiers would strap small blades or whistles to their lanyards in order to keep their hands free for combat or to climb their ship’s riggings. Hence why the word lanyard comes from the french word “laniere”, which means strap.
These original lanyards looped around the soldier’s wrist so that the soldier would not lose their weapon in the heat of combat. After firearms slowly started replacing blades and swords, soldiers took to attaching their lanyards to their handguns or sidearms for security and convenient access.
The practice of wearing lanyards around the neck also has its origin in the military. As mentioned, soldiers would often tie whistles or other signalling devices to their lanyards so they could easily get their troops’ attention during combat. Because it was such a convenient set-up, the practice survived to the modern era. To this day, many sports team coaches or referees will use lanyards to carry whistles out on the field.
Likewise, businesses took advantage of the lanyards’ high visibility to give their employees easy access to their ID cards. Nowadays, they are a staple in companies everywhere, as a trusted tool for maintaining security and team building!
Top 3 Reasons to Advertise With Promotional Lanyards
Lanyards aren’t just essential for maintaining corporate security. They can also be a convenient way for companies to raise brand awareness for several different reasons:
1. They’re Cost-effective
The biggest advantage of promotional lanyards is their low cost. Just one of these bad boys goes for less than a pound per piece. What’s more, ordering lanyards in bulk from wholesale retailers like GoPromotional can net brands an even better deal! So, not only will they be getting some much-needed attention, but they’ll also save money while doing it!
2. Can be Eco-friendly
With the environmental crisis growing worse and worse every year, brands are dying to switch to more customised sustainable products. And promotional lanyards can absolutely deliver in the eco-friendly department. One of the most common types is personalised polyester lanyards. However, companies can also find lanyards made from greener materials like cotton or recycled nylon.
Granted, these lanyards can be a touch more expensive than the standard synthetic ones. But for an image boost, the splurge is more than worth it.
3. Customisable
To be fair, promotional lanyards are a fairly small item. However, they also have high visibility. Employees carry them around their necks at all times, broadcasting the company name wherever they go. Plus, to make the lanyards pop even more, brands can customise them with their logo, slogan or other information.
They can also add different clips or colours to give a fun twist to this power-house business tool. This, along with the fact that users can hang all manner of gadgets off their lanyard, proves these nifty tools are the most versatile promotional item a company can rely on.
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Get a Great Return of Investment with Custom Printed Lanyards
Key Takeaways
Lanyards are a common yet often overlooked tool for raising brand awareness. With their rich history, they’ve been a staple in corporate environments for decades. What’s more, thanks to their high visibility and low cost, they make for a convenient tool to spread the company name both in and out of the office!
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Branded Woven Lanyards – Wear Your Brand with Comfort
Explore our range of branded lanyards which includes promo full colour lanyards, printed nylon lanyards, custom tubular lanyards, and logo retractable badge reels. In doing so, you can provide your staff with a useful item that can help maximise your brand exposure. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect lanyards for your faithful employees!
