Some call them can coolers or drink coolers, others call them stubby holders. But no matter what name they have, they are a handy, fun tool to keep the drinks cold during parties, events, and get-togethers. Most people think of stubby coolers as gag gifts or fun little items to get for their home. But they can, and should, be used as promotional items for corporate marketing.
In this article, we will cover these amazing little items and discuss why branded can coolers might be the perfect promo material in the world of modern business.
Benefits of Branded Can Coolers as Promo Material
Perfect for the Holiday Season
Summertime has come. There are plenty of ways to cool down, but high temperatures will still do their thing. If we’re at a corporate event and we need to network, we will do more talking and less drinking. And if we keep holding a can or a glass in our hand, chances are the drink inside will get warm.
That’s where the personalised can cooler comes to the rescue. This amazing tool will keep any drink cool, no matter the shape of the canister. Plus, it will have your company logo and info printed on it. And since coolers usually consist of durable materials, the printing will not fade throughout the summer season, when we need it the most. That’s a lot of free marketing right there.
Reaching a Wide Audience
Of course, corporate events are not the only area where stubby coolers can find their home. Clients and folks not related to our industry also enjoy taking a cool sip every now and again. Therefore, a nice custom cooler with lots of colour and design variation will definitely do the trick.
Perfect for Region- or Country-Specific Clients
The term ‘stubby cooler’ itself is mostly used in Australia. And since the UK and the Land Down Under share a lot of business ventures, we can expand our promotional efforts anywhere from the urban centres to the Outback. In both the UK and Australia, stubby coolers (or simply ‘can coolers’), are almost a part of the urban and rural culture at this point, with every single household having at least a couple of them.
But the UK and Australia are far from the only market where we can expand. The US market is also well-versed with this item. They call it the koozie, and it can be just as colourful and creative as the ones found among the Aussies.
Cost-Effectiveness
Can coolers are not expensive to make or print. Much like promo pens, branded T-shirts, personalised caps, and printed keyrings, they don’t cost a lot when we buy them wholesale. But more importantly, they are in high demand, especially during the hot months of the year. So, when we acquire a few batches, we will definitely sell them out.
Amazing Gift for Staff Members and Employees
Even with the winding-down of the pandemic, there are still businesses that are completely or partially remote. So, what better way to let our employees know we care than sending them a can cooler?
As promo items, coolers are lightweight and durable, and some of them are even collapsible. IIn other words, we can send them via mail to our remote workers and provide them with a tool that will keep their drinks cold as they work.
The Variety Speaks for Itself
Depending on what it cools, the stubby cooler can come in lots of different shapes. Of the most popular ones, we have:
- Can coolers
- Beer bottle coolers
- Wine glass coolers
- Beer glass coolers
- Milk packet coolers
- Champagne bottle coolers
- T-Shirt-shaped bottle coolers
- Cup/mug coolers.
The variety of coolers is also reflected in their material and design. A lot of them look like solid metal vessels where we can place the can or the bottle. Some of them have velcro hooks and loops and are made of neoprene rubber or polyester. In short, we have a rich tapestry of stubbies to choose from, i.e., lots of different marketing approaches.
Let Your Brand Grow With Branded Can Coolers
From London to Canberra, the stubby cooler will be the ultimate promotional item for spreading brand awareness. Therefore, we urge every entrepreneur, both veteran and new, to get a batch or two and start selling them today.
You may also like:
Get Your Promotional Party Started with Branded Bottle Openers
Looking for something different? Browse our full range of custom printed drinkware and if for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of personalised can coolers with some printed energy drinks which are sure to be well received by customers and employees alike!
