87% of recipients keep promotional items for longer than 12 months
A recent study published by the British Promotional Merchandise Association (BPMA) revealed proof that promotional merchandise helps marketing efforts for businesses large and small. The BPMA Survey Results show statistical evidence that promotional products, when used a marketing tool result in increased sales for the company, better brand awareness, and a higher ROI than other marketing efforts.
Make sure your promotional items are useful to your customers and relevant to accurately represent your brand.
Stephen Barker, BPMA board director explains: “Usefulness is one of the core reasons for people retaining promotional merchandise and is a key factor in it being used time and time again, providing an ongoing reminder of the brand that gave it.”
Which Types of Promotional Products are Most Useful?
The reasons for these choices are clear, as when asked what types of promotional gift they found most useful 21% stated a USB stick, 11 per cent an electrical item and 10% a writing instrument.
Which Promotional Gifts have longevity?
When asked which type of promotional items were kept for the longest period of time:
- Mugs: 18%
- USB Stick 15%
- Pen 12%
One third of survey respondents indicated they had kept an item for between one and two years; 30% stated they kept promotional merchandise between three and four years.
Which Promotional Products are Memorable?
The impact of promotional merchandise on the recipient is shown by the items that respondents remember receiving in the last 12 months:
- 44%recall receiving a pen
- 34% recall receiving a mug
- 31% recall receiving a calendar
- 22% recall receiving a USB stick
- 18% recall receiving stationery
If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
