Without creativity, no business can thrive. That much is just as true for selling promotional items, be they regular everyday items like pens or premium ones like wireless speakers. But sometimes it’s not the item itself that’s the problem, but rather how we present it. Really, we can sell anything as long as we find a clever, interesting, and innovative way to deliver it to the customers.
So, in the time-honoured tradition of modern life-hacks people present on YouTube and other platforms, we’ve decided to apply the approach to contemporary branding. In other words, what follows are six nifty and creative hacks that can instantly enhance the value of a promotional item.
Hack #1: Textures and Materials
Let’s consider the following example. One brand sells reusable cutlery, and it’s a nice metal product with a bamboo handle. Another brand opts for the same type of promo item, but the handle they choose contains unprocessed wood bark or is bound in leather. Which item is more likely to grab a customer’s attention?
Experimenting with different textures and materials can greatly enhance the appeal of any product. It can be anything, from leather to wood grain, from copper to cork. As long as we present it in an innovative fashion, it’s bound to find a new owner soon.
Hack #2: Unique Decorating
Printing a logo design onto an item has been done already. It works, but it’s not a guaranteed hook. What is a guaranteed hook, however, is if we etch the logo in with a chisel or burn it onto the surface, or even emboss it onto some leather.
Moreover, why should just our logo be on the surface of the product? We can opt for different design choices that make the item stand out, such as using a pattern that incorporates our logo or even a clever visual trick of the eye. The sky’s the limit with the number of options we can choose from.
Hack #3: An All-Inclusive Package
What do promotional toothbrush, a plastic cup, a body lotion, wet wipes, and a small tote bag all have in common? Well, the fact that they can all be part of the same corporate item.
Nowadays, people appreciate getting their money’s worth when they buy promo items. And few things are as practical and all-encompassing as gift packages. By bundling several products together, we are showing our clients just how much we care for them and how much we want to maintain our current relationship.
Hack #4: Custom Packaging
A product ‘feels’ real when it comes in its own package. There’s an air of manufacture to it, as if a proper factory delivered the goods directly to the consumer. So, if we are to distribute any promo items, we should invest in an actual branded packaging.
Now, the packaging doesn’t simply need to consist of a box or a strip of cardboard. We can actually innovate and experiment with how we present the product. What’s more, we can focus on providing the customer with permanent packaging, one that they can reuse for other purposes like storage. Once again, the aim is to provide more value for their pound.
Hack #5: Customisation Is Our Friend
Clients love to have a unique product, and what can be more special than a customised corporate gift. We don’t have to give them something with just the logo or the product detail. Depending on the type of item we’re selling, it can have any number of design solutions that make it stand out. The key is to avoid presenting it in a stereotypical ‘branded’ appearance.
Hack #6: Custom Pouches
If we can’t afford a decent cardboard or wooden package, we can always opt for something inexpensive but creative. Custom pouches are, therefore, the perfect method to go. Not only are they easy to print and distribute, but they can also serve a different purpose depending on the recipient of the item. Furthermore, they offer enough room to provide some creative marketing or branding, and we can choose the size, shape, and colour scheme we want for each batch of pouches.
Related content:
Promotional Items: 3 Key Reasons for Their Importance
Amazing Hacks for Promo Items Summarised
Most of the hacks we’ve mentioned in this article don’t require a lot of effort, nor are they expensive. But they will definitely up the appeal of any promotional item we provide our clients and make sure we spread our brand awareness further than ever before.
You may also like:
Promotional Items: Promote Movie Theatres and Cinemas in a Fun Way
View our list of bestselling promo merch if you haven’t yet. In case you want to know more, you may contact GoPromotional at 0800 0148 970 or simply email us today. Let’s start your newest marketing journey in style!
