We are not saying that trade show attendees don’t like candy, but it’s been really overdone. Instead, or even in addition to the candy dish, get creative with ways to attract buyers to your booth.Using signage, demonstrations, and presenters for your booth can go a long way towards bringing that much needed attention to your booth. Rather than mints or plain old pens, use creative promotional gifts to get their attention. Even though these tactics bring an added cost, the return on investment can be great and is worth the risk.
Promotional signs and information will help let buyers know what you are selling. Buyers’ time at a show is short, with many choices of what booths to visit; they need to make decisions on how to split up their time. You can save them time and help make the decision to visit your booth when you tell them what benefits they will get right off the bat. Have show special? Put that front and center, bright and bold. Make sure that your name paints a clear picture of who your company is and what you do. If not, use a sign or demonstration to illustrate that clearly and to the point. Demonstrations help potential buyers visualize the potential benefit of your product or service. Booth babes are so cliché, but if they didn’t do the job of enticing visitors to booths, then they wouldn’t be such a popular sight at conventions and trade shows. Depending on your product, brand or promotion, having models or other professionals might be good attractions at your booth. Consider a professional magician, auctioneer, animals, or a local celebrity to attract attention to your display.
Of course, one of the things that we see our clients have success with time and time again at trade shows is attractive promotional gifts. Not only do they bring visitors over to your booth or display because they want a unique giveaway, but once they have one, it keeps the brand name of your company in mind since they keep and use those promotional products for months after receiving them. We have promotional items available that fit any type of business model and can be incorporated into your business; tying into your product, service, location, or the sale or promotion at any particular trade show.
Using these tips will attract buyers to your booth instead of weary trade show attendees just looking for a sugar rush or minty pick me up. Displaying at a trade show or convention can be costly; do not add to the risk by not planning to attract buyers to your booth. In these cases, the squeaky wheel really can be the one that gets the grease.
