A trade show is an industry gathering in a big hall where businesses show off their latest products and network with their fellow professionals. Or, a trade show is a den of intrigue, where industry players fight for position, slam the trade association and look for jobs. No one would be surprised to find the […]
Read More
Check out This Great Infographic on the True Colors of Branding! (Click to Enlarge and See Entire Infographic) Infographic Courtesy of: http://columnfivemedia.com/
Read MoreFrom Hollywood recently came word that Tonight Show host Jay Leno was forced to lay off 20 or so crew members and take a pay cut in the latest downsizing of NBC from the premiere broadcast network in the universe to a stop on your browser. The shrinking of NBC and late night is filled […]
Read More
Though preferable to window cleaning and digging ditches, marketing can still be hard work. In public relations, one must hope that the press will find your subject interesting enough to grant some space. In advertising, the marketer pays for the space, but there is a whole lot of vague going on to try and determine […]
Read MoreHas anyone among us watched an entire half-hour news program recently? How about listening to a radio show? It’s getting tougher to hang in there with the linear media. The linear media is that which presents its entertainments in a line. That used to be fine until the Internet came along. The Internet allows consumers […]
Read MoreWith a marketing budget that’s stout enough to go on television, marketers sometimes face the choice of whether to use a celebrity endorsement as part of their advertising. At first blush, this would appear to be a no-brainer. We live, experts remind us, in a celebrity driven culture where consumers are dying for a glimpse of […]
Read MoreTen years go, the major social networking hot shots were Friendster which garnered an amazing 3 million users and at the same time Microsoft were dominating the market with a stunning 95% of the market. You would not believe it, but less than 600 million people were actually active online across the planet … which […]
Read MoreLet’s face it, we all find statistics a little bit on the boring side. However, add a few simple graphics and hey presto the boring suddenly becomes something of interest and often allows us to see the wood from the trees. If you are like me and ‘mathematically challenge’ then infographics represent the perfect way […]
Read MoreThe marketing department of any company–even if you’re your own marketing department–should always be trying to increase the firm’s visibility by getting its CEO or other top leaders out in the press. Sounds simple, but this is a process laden with potential land mines. The CEO may be the most knowledgable person on the planet […]
Read MoreAt first, the role of the marketer should be pretty easy. Let’s say you represent a great product. You have a media-genic CEO who does well in interviews and doesn’t freeze on radio or TV. We all speak the same language, right? Well, no. Different words have differing meanings to different audiences. There’s a whole […]
Read More
