Recently, Pinographics compiled this fantastic inforgraphic, The Most Creative Swag of All Time, and we thought we’d share it with you. While these may not apply to every marketing campaign, they’re sure to stimulate the creative juices. Click the preview picture below to see the full infographic or click the link here. Among the highlights […]
Read MoreOne of the best innovations of the e-book revolution is what I will call “the quickie,” a 100-page or so book which expresses a concept in greater focus and with far less fluff than the standard 300-page “business book.” Heidi Grant Halvorson has published a best-of-breed quickie, “Nine Things Successful People Do Differently", available on […]
Read MoreYou may have been to too many trade shows If…… The sugar packets in your pantry all come from hotels. You’ve adopted Greenwich Mean as your personal time zone. You use a promotional pen to sign the check. Your spouse got you a beer and you left her a tip. You actually bought something from […]
Read MoreMarketers who attend or exhibit at a fair number of trade shows will soon come in contact with a shadowy entity known as the trade association. The trade association was formed to promote not any one company, but the industry as a whole. The trade association is likely the industry’s representative in Congress, pushing for […]
Read MoreRecent research on social media shows women are more likely to use social media services than men, and about half of all consumers demonstrate brand loyalty online. The research was gathered in a survey of 1,495 consumers by www.burstmedia.com. According to the survey, 49 percent of women visit social media sites “a few times a […]
Read MoreEverywhere you go, people feel unappreciated. Another day, another dollar at the job. I spend thousands of dollars with these people, and what have they done for me? “Nobody even knows I’m here.” You may have heard these sentiments. You maybe have even thought these sentiments. Despite the much-heralded connections in our electronic lives, it’s […]
Read MoreIt’s amazing we all aren’t marketing geniuses. That’s because we are subject to so many poorly designed and downright insulting marketing pitches that everyone should know what not to do. Recently, I was subject to a campaign to get me to renew my membership in a marketing organization. I wasn’t much interested in re-upping, so […]
Read MoreWhat is Full Colour Digital Printing? In its broadest sense, full colour digital printing enables photorealistic images to be printed directly onto the surface of a product without the use of transfers or sublimation processes. A highly detailed brand logo or corporate identity can be applied to a range of substrates, therefore opening the potential […]
Read MoreIf one had to bank on an easy prediction about social media, look for social media sites to proliferate and cater to more specialized audiences as the media form that is now called “social media” begins to develop. Right now, the social media can be said to be still in an infancy stage with general […]
Read MoreBarack Obama has more than 18 million of them. But Lady Gaga has 11 million more. What Obama and Gaga have in common is millions of Fake Followers on Twitter. And as Joe Biden might say, but more colorfully, it’s a really big deal. Consider that Twitter is based on the idea of real people, filing […]
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