Richard Larson

Richard Larson
As part of the team at GoPromotional, I have had the opportunity to work for one of the best business promotion and marketing companies in the United Kingdom. Corporate branding and promotion is the center of our business. When our clients do well, we do well.

Posts by Richard Larson

Google’s Authorship Changes and Your Online Content Strategy
July 12th, 2014

Google’s Authorship Changes and Your Online Content Strategy

Google has been making some significant changes lately to their Google Authorship program. If you write content for your business, you should be paying close attention to the news on this topic as it unfolds. When Google first instituted the Authorship program, the idea was to allow writers to establish authority and credibility while influencing […]

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How Colour Affects Website Conversions
June 21st, 2014

How Colour Affects Website Conversions

This is article number two in our 3 part series on colours and your business. Today we are taking a look at how colours can affect your website conversions. There are many factors that affect website conversions and the colours on your website are one of them. In some cases colours and conversions is a […]

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How Online Merchants Can Rule Out Credit Card Fraud before Shipping Orders
June 11th, 2014

How Online Merchants Can Rule Out Credit Card Fraud before Shipping Orders

If you are a small business owner that sells online chances are you have dealt with the frustrations that ensue after receiving an order that was placed with a fraudulent credit card. Unfortunately, online merchants usually find out too late and the order has already been shipped out and delivered. Most people don’t know that […]

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Marketing Checklist for Small Businesses
May 28th, 2014

Marketing Checklist for Small Businesses

Marketing for small businesses or brick and mortar businesses is changing with the times and that is why we’ve put together our ‘marketing checklist for small businesses’ as a guide. Even if your business does not sell anything online, you still need to market online and have an online presence in the search engines. If you […]

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Email Marketing Tactics to Amp up Your Marketing and Increase ROI
May 19th, 2014

Email Marketing Tactics to Amp up Your Marketing and Increase ROI

There has been a debate among marketers and businesses as to whether or not email marketing still works when trying to connect with customers. There are many challenges that exist for email marketers; but even with all of the roadblocks and challenges, email marketing is still working for many companies large and small. How can […]

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May 10th, 2014

Information is Power! Attract Visitors to Your Booth with These Information Ideas

For trade show exhibitors, attracting visitors to your booth is the name of the game. In an environment like a trade shows where there can be such a concentrated amount of competition, you need something to make your booth stand out. The key to standing out is enlisting a combination of different tactics and techniques. […]

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State of Internet Marketing for 2014
May 3rd, 2014

State of Internet Marketing for 2014

Are you wondering where your internet marketing efforts measure up to other companies plans for 2014? WebMarketing123.com recently surveyed over 500 marketers. They developed an infographic detailing the results to reveal top digital goals, top challenges, what is working and what isn’t. We have broken down the results for you in easy to read chunks […]

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Product Spotlight Promotional Bookmarks
May 2nd, 2014

Product Spotlight Promotional Bookmarks

Promotional branded bookmarks are a great way to promote your brand. They are inexpensive, but hold value to the recipient and will be kept for long periods of time and used on a regular basis. In many ways, that makes bookmarks and page markers the perfect promotional product. Here are a few great ideas for […]

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6 Ways to Make Your Trade Show Booth Memorable
April 24th, 2014

6 Ways to Make Your Trade Show Booth Memorable

A trade show offers you the benefit of guaranteed attendees; however that comes along with a large amount of competition. At a trade show, depending on your industry and the type of show it is, there can be dozens or more direct competitors. Making your booth memorable is one of the best ways to stand […]

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Top 7 Media Advertisers Used by UK Small Businesses
April 21st, 2014

Top 7 Media Advertisers Used by UK Small Businesses

Small businesses in the UK have shifted their top media outlets. The infographic we are sharing today shows how small businesses in the UK use media including what the current spend is and where historical spending was. The full infographic can be found here. We split up the sections for easier visualisations with the data. […]

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