Once upon a time, a consumer was asked for his favourite product. His answer? “Oh, that’s easy, the DVD player,” he responded. “It had always been my dream to have a machine that would play any movie I wanted to see. I just didn’t think everyone else was going to have one too.” Why that […]
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GoPromotional, the leading international supplier of promotional products, is pleased to announce two key additions to its executive team. John Hall has joined the company as Chairman, bringing more than 40 years of management experience and senior board service for a variety of multi-million pound corporations. Responsible for strategic and tactical management in a variety […]
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Time for a cuppa? If so, consider taking coffee with one of our special Anti-Bug Mugs. Say again? Well, Gopromotional is a top distributor of Sparta mugs, one of the most popular choices out of the tens of thousands of promotional gifts we have on offer. And, as your customers and clients enjoy lingering over […]
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According to a recent survey, marketers are spending more on promotional printed products to maintain customer loyalty and attract new business. The study, conducted on behalf of the British Promotional Merchandise Association (BPMA) reveals that nearly half of senior marketers have increased spend on promotional merchandise since the last financial year, while 83% of senior […]
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Millions of marketers are going to make billions of resolutions and plans and by the end of January, most of those resolutions and plans will be shelved because of deadlines, backsliding, and doing what’s most expedient. Nevertheless, there is value in these exercises, and the best way to keep the change you’re looking to make […]
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As the New Year gets under way, the majority of us are already planning our list of promises we wish to fulfill during the next 12 months, I know I am! However, unfortunately many studies have proven that very few of us carry out those good intentioned resolutions. The onset of a new year often […]
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These days, my mail box is filled with merchants and marketers offering a “deal.” In the paper, they even call it the “Daily Deal.” The deal is usually something like two meals for one, or a similar discount. What these folks are doing is attempting to drive some traffic in the door, with the hope […]
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In football, it’s called “going between the 20s.” That is to say, your offense or marketing department or sales organization is racking up considerable yardage moving the ball up and down the field, you just don’t have that many touchdowns to show for it. You have trouble scoring once inside the “red zone,” or from […]
Read MoreEver been to a casino and watched the serious expressions gamblers have on their faces as they risk considerable sums with a roll of the dice? Why do we do it? It might have something to do with the idea that you always have a 50 percent shot. We’re due. It’s our lucky day. Our […]
Read MoreDuring a recent trip, I was really amazed at the extent to which people have become attached to their smart phones and laptops, or more likely, the devices have become attached to them, as extensions of their hands and ears. You might say “Duh,” but the extent of the attachment is fun to watch. For […]
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