Carex is known for providing health care and mobility products to its customers. While Carex is taking care of individual health, GoPromotional.com has been helping Carex get the word out about celebrating 20 years of protecting you and your family. Carex is part of PZ Cussons. The pen and notepad they commissioned us to make […]
Read More
We are not saying that trade show attendees don’t like candy, but it’s been really overdone. Instead, or even in addition to the candy dish, get creative with ways to attract buyers to your booth.Using signage, demonstrations, and presenters for your booth can go a long way towards bringing that much needed attention to your […]
Read More
A recently released Infographic colourfully illustrates the New World Marketing Trifecta. In this new world, marketing is a function of e-mail, mobile devices, and social media and not surprisingly they have a tendency to feed upon one another. For example, two thirds of marketers are integrating their e-mail campaigns with social media, and 75 percent […]
Read More
A recent study published by the British Promotional Merchandise Association (BPMA) shows conclusive evidence of a direct correlation between promotional merchandise and an increase in sales and brand awareness. The study also showed that investing in promotional gifts as a form of advertising delivers an equal or higher return on investment as other marketing strategies. […]
Read More
I invested in a mutual fund known by financial types as “Couch Potatoes.” This meant all the stocks in the fund had something to do with consumers being couch potatoes, so the fund had Apple, and television makers, and snack food companies, and furniture conglomerates. Which was good for that mutual fund but conflicts a […]
Read More
Haven’t been to a trade show lately? Would like to attend one, but the budget at the home office got cut? Well, cheer up, marketing maven, you likely have a treasure trove of trade shows right under your nose, or at least down the road. That’s because pretty much every major city has an exhibition centre of […]
Read More
Is your organisation accountable? I know, it sounds horrible, like you’re on trial and if you mess up, you’ll be hauled off to prison. But really, it’s just a matter of making a good faith effort–or, in some circumstances, you really have to deliver–on what you said you were going to do for the client […]
Read More
Let’s face it, sometimes the marketing business can be a Royal Pain. You offered them Plan A, B and C. Plan A was too expensive, Plan B didn’t move them, and Plan C doesn’t move you. You only included it to give them another choice, and that’s the one they’re looking at, unless you can […]
Read More
What did we ever do before there were e-mails? Honestly, I don’t remember. Ah, yes. Phone calls. Well, we don’t do that anymore, but that is a subject for another blog. Let’s talk about e-mails. Today, I fired up the Mac and discovered I had 250 e-mails in my In Box. That’s too many. They […]
Read More
Winston Churchill once remarked, “It has been said that democracy is the worst form of government except all the others that have been tried.” Let’s stand that on its head for a moment as applied to marketing and say “Promotional products are the best marketing investment you can make, especially when compared to the alternatives.” […]
Read More
