Gareth Parkin  |  Product Marketing Director

Gareth Parkin
As the founder of GoPromotional, with over 25 years of expertise, Gareth has developed an enviable reputation in the promotional merchandise industry. Many see him as the leading, trusted authority when it comes to online marketing. His inspiring articles and content help clients when deciding on their next order of branded promotional products. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK operations. Responsible for marketing and technical operations he continually inspires the team with his vision and enthusiasm to continually be the very best.

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Posts by Gareth Parkin

Start the Summer Right: Discover the Hottest Summer Promotional Items of 2023!
May 25th, 2023

Start the Summer Right: Discover the Hottest Summer Promotional Items of 2023!

Summer is almost over. However, even if the hot days are abandoning us, we shouldn’t miss this opportunity to expand our line of splendid promo items. Both our clients and employees will enjoy getting a few of those custom outdoor products. They will be an excellent reminder of the sizzling weather and sunshine of 2023. […]

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Marketing Collateral: Everything You Need to Know
May 21st, 2023

Marketing Collateral: Everything You Need to Know

Marketing collateral is an important part of any successful business marketing strategy. It is the materials used to promote and advertise a product, service, or brand. This includes everything from brochures, flyers, and posters to videos, photos, and website content. In this blog post, we’ll discuss what marketing collateral is, the different types of collateral, […]

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Omnichannel Marketing: Definition, Tips, and Examples
May 17th, 2023

Omnichannel Marketing: Definition, Tips, and Examples

Omnichannel marketing is a modern approach to marketing that connects customers across multiple channels, such as in-person, online, mobile, and more. It helps businesses create a unified, seamless customer experience and build relationships with customers. In this blog post, we’ll explore the definition of omnichannel marketing, discuss tips and strategies for creating an omnichannel strategy, […]

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Branded PPEs – Your Best Bet in Promotion?
May 13th, 2023

Branded PPEs – Your Best Bet in Promotion?

Companies across the globe are still investing in personal protective equipment. Yes, the pandemic is slowly subsiding, but it’s still far from over. And even if we set the pandemic aside, there’s always a risk of infection or disease at the workplace, so having some sort of protection is a good idea. In short, there’s […]

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Blockchain Tech and Green Merch — What You Need to Know
May 11th, 2023

Blockchain Tech and Green Merch — What You Need to Know

In today’s day and age, many customers are actively looking for sustainable brands. They want to give their money and support to businesses that know they have a responsibility to the planet, even if their products are more pricey. Thus, many brands are slowly switching their policies and opting to buy green products, especially branded […]

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Top 9 Promo Gifts for 2023
April 17th, 2023

Top 9 Promo Gifts for 2023

Spring season is finally here. With the pandemic slowly leaving us behind and normalcy once again taking over, we, brand owners, need to think about the present, as well as the future. And what better way to combine the present and the future than using branded merchandise? After all, a branded item will give us […]

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Make Your Business Bloom This Spring Season With Branded Pins
April 15th, 2023

Make Your Business Bloom This Spring Season With Branded Pins

If you’ve run out of innovative ways to promote your business, keep your pin up — we’re here to offer a solution. When it comes to promotional merchandise, T-shirts, notebooks, and pens might be the more popular choice. However, personalised pins are among the handiest merch out there. They’re suitable for all ages, and we […]

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White Totes: Essential Maintenance Tips Everyone Should Know
April 13th, 2023

White Totes: Essential Maintenance Tips Everyone Should Know

In fashion circles, white is a classic that simply never goes out of style. It is a perfect shade for everything from shirts and shoes to shorts and bags. If you think about it, it is easy to see why this shade is so appealing. After all, it is difficult to resist something that goes […]

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Boost Your Brand Visibility With Custom Hi-Vis Apparel
April 11th, 2023

Boost Your Brand Visibility With Custom Hi-Vis Apparel

Putting employee safety first is always essential regardless of the industry a business belongs to. Aside from ensuring that your business passes all necessary security checks, giving hi-vis and safety goodies away to your employees also gives you a chance to show them how much you care. Besides hi-vis clothing, you can also raise awareness […]

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The Ultimate Guide to Media Buying and Planning for Marketers
March 24th, 2023

The Ultimate Guide to Media Buying and Planning for Marketers

Media buying and planning is an essential part of any successful marketing strategy. It can be a daunting task for marketers, but it doesn’t have to be! With the right guidance and resources, media buying and planning can be an incredibly powerful tool for connecting with your target audience and driving conversions. In this ultimate […]

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Members of the BPMA, Promota, PPIA and The Advertising Speciality Institute