Gareth Parkin  |  Product Marketing Director

Gareth Parkin
As the founder of GoPromotional, with over 25 years of expertise, Gareth has developed an enviable reputation in the promotional merchandise industry. Many see him as the leading, trusted authority when it comes to online marketing. His inspiring articles and content help clients when deciding on their next order of branded promotional products. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK operations. Responsible for marketing and technical operations he continually inspires the team with his vision and enthusiasm to continually be the very best.

Posts by Gareth Parkin

7 Things You Shouldn’t Do in Promotional Marketing

7 Things You Shouldn’t Do in Promotional Marketing

As a business owner, you have probably handled your fair share of advertising campaigns. So, you know that they can do as much harm as good and that, sometimes, they can fail spectacularly. Most people try to move on from such unsuccessful ventures as soon as possible. Wanting to do so is understandable since it […]

Read More

How to Tell Your Brand Story the Right Way

How to Tell Your Brand Story the Right Way

Stories make your idea known worldwide. People can relate and show affection towards your brand by hearing great stories; especially as your brand becomes a separate identity, legitimate business, a separate legal entity, and an idea. People rarely believe in business slogans, mantras, and taglines. All they believe in is stories and real-time illustrations given. […]

Read More

Promotional Travel Bags — Your Way to Flawless Marketing

Promotional Travel Bags — Your Way to Flawless Marketing

Have you ever heard of “walking advertisements”? According to most promo companies, they are some of the most successful ways to spread the word about your business. Though these ads include custom notebooks, advertising pens, printed keychains, and many others, no item is as fitting for this category as a personalised travel bag. If you […]

Read More

Creating a Promo Campaign: 7 Crucial Steps to Success

Creating a Promo Campaign: 7 Crucial Steps to Success

Nowadays, winning over customers and securing their loyalty takes a lot more effort than just handing out custom branded merchandise. You have to have a well-thought-out strategy and follow it to a T for your campaign to be truly successful. From figuring out who your target audience is to ensuring that your efforts have a […]

Read More

How Your Brand Should Evolve Along With The Changing Times

How Your Brand Should Evolve Along With The Changing Times

It goes without saying that change is inevitable, especially when it comes to businesses. As a matter of fact, if you don’t evolve your business, you’ll have a hard time competing with brands that are more adaptable. In order to keep up, you’ll have to change the products and services you offer, the look and […]

Read More

What You Need to Know about the Marketing Mix

What You Need to Know about the Marketing Mix

Although companies have always utilised marketing techniques to advertise and market their products. The term “marketing mix” was established in the mid-twentieth century. In reaction to new technology, the marketing mix components had experienced many alterations. In marketing approach , the salesperson must use the marketing mix as a framework. The job of a marketing […]

Read More

Prevent Causing Harm to Your Brand by Giving Away the Right Custom Product

Prevent Causing Harm to Your Brand by Giving Away the Right Custom Product

Are you causing harm to your brand? We just had a bad encounter with a business. Our sibling firm was planning to acquire costly equipment, maybe in the range of £50,000. For any business, it’s a substantial investment. Everything was going smoothly in the meeting, and the debate was concluded with a gift. Two custom […]

Read More

Personalised Notebooks – The Perfect Promotional Giveaway

Personalised Notebooks – The Perfect Promotional Giveaway

Providing custom printed merchandise when organising a business event is a great way to make it unforgettable for your potential clients. It will not only highlight your business objectives and surprise the guests but also serve as a catchy marketing trick. An event pack should contain items that will come in handy in everyday life, […]

Read More

Branded Items That Will Wow All Spring Breakers Out There

Branded Items That Will Wow All Spring Breakers Out There

For many people, spring break is easily the best time of the year. It is a time to rest, recharge, and party hard. However, it is a rather busy time for those in the hospitality business. If you are one of those people, your place must be swarming with tourists every time spring comes around. […]

Read More