Gareth Parkin  |  Product Marketing Director

Gareth Parkin
As the founder of GoPromotional, with over 25 years of expertise, Gareth has developed an enviable reputation in the promotional merchandise industry. Many see him as the leading, trusted authority when it comes to online marketing. His inspiring articles and content help clients when deciding on their next order of branded promotional products. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK operations. Responsible for marketing and technical operations he continually inspires the team with his vision and enthusiasm to continually be the very best.

Posts by Gareth Parkin

Top 10 Branded Merchandise to Give at Trade Shows

Top 10 Branded Merchandise to Give at Trade Shows

Welcome to the trade show, fellow entrepreneur. It’s an event tailor-made for you to promote your brand to hundreds, even thousands of new people. Some of them could be potential customers or long-term partners, others can be the competition seeking to outdo you. Whatever the case might be, you’re here to put your best foot […]

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Why You Should Use Social Media for Your Business

Why You Should Use Social Media for Your Business

As one of the most popular pastimes, social media has garnered a huge following — and the number of users is expected to keep rising. Just two years ago, over 3.6 billion people were using social media. In 2025, that number could jump to almost 4.41 billion! These figures aren’t here to scare you into […]

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Trade Shows: How to Identify Leads and Expand Your Brand Further

Trade Shows: How to Identify Leads and Expand Your Brand Further

No matter what type of business you’re running, you will want to attend a trade show or two. These events are an excellent way of gaining prospective clients, as well as expanding your brand and upstaging the competition. Moreover, you can also gain additional future collaborators and expand your brand further. Naturally, for any trade […]

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How Much Can Your ROI Be in Social Media Marketing?

How Much Can Your ROI Be in Social Media Marketing?

If content is fire, social media is gasoline. In other words, you will not be able to find a better way to promote your services than through Facebook, Instagram, Twitter, and other platforms. The truth is, no entrepreneur can survive in today’s digital world without following the latest marketing trends. But for companies that are […]

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10 Things to Do to Keep a Positive Attitude as an Entrepreneur

10 Things to Do to Keep a Positive Attitude as an Entrepreneur

Running a business can be extremely hard and will eventually take a toll on your work drive. In fact, you might encounter periods of fear, stress, doubt, and sometimes anger. Therefore, staying positive as an entrepreneur is not always easy and requires effort on your part. But there are a couple of activities you can […]

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Trade Show Giveaways – The Most Effective Way to Market Your Brand

Trade Show Giveaways – The Most Effective Way to Market Your Brand

Trade shows provide businesses with the perfect opportunity to promote their brand live and in real time. Sure, there are various other methods, such as the internet, television, radio ads, as well as printed promotion. But as effective as those are, they all lack that human component. After all, talking about your brand with a […]

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5 Useful Tips on How to Work & Travel

5 Useful Tips on How to Work & Travel

The concept of work and travel isn’t exactly new. It is especially popular with millennials and zoomers who like to explore the planet and earn their way through each trip. Sadly, with the current economic situation still somewhat shaky and the wages dwindling due to the recent pandemic, you don’t get too many opportunities to […]

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How to Know if Your Brand Needs Updating

How to Know if Your Brand Needs Updating

It happens to every company from time to time—their business is no longer doing as well as it used to. This decline doesn’t necessarily mean a brand’s products aren’t of good quality anymore. It could instead be a sign that the branding no longer aligns with the company’s business model. Sometimes, companies misjudge what strategy […]

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Do Paid Promotions Work for Every Business?

Do Paid Promotions Work for Every Business?

When it comes to advertising, there is no shortage of strategies companies employ to stand out in a highly competitive market. Giveaways, eye-catching advertisements, and in recent years, paid promotions are just some of the methods companies use to reach new customers. Out of all of these options, paid promos are the most interesting. By […]

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Facebook – The Best Platform to Market Your Brand?

Facebook – The Best Platform to Market Your Brand?

There is hardly a better place to market your brand than social media, especially Facebook. It is a versatile platform that can help you reach millions of people and expand your business. To help you start your Facebook journey, we’ve prepared a list of tips for you to consider.   Make a Clear ‘About Us’ […]

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