What is brand extension? When an already well established brand uses its name to extend outwards into other product categories, this is what is called brand extension. Brand extensions are quite popular nowadays for multiple reasons. Let’s take Nike here as an example. Nike’s core products are shoes, and they’ve gathered a mighty following by […]
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The Product Development Process – Developing New Market Offerings When it comes to marketing, the process is clear. Companies start by deciding on the market they want to use, then they focus on the segment, and lastly, they focus on customers. From there, they can begin developing new products. Those products can be evolutions of […]
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Professional documents call for the use of professional ink colours — and there are hardly any exceptions here. Using the wrong ink colour can do a lot more harm than you think. Rejection is just one of the potential outcomes. The really unlucky ones may even be suspected of fraudulent activity. Before starting, remember to […]
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Marketing is no easy task. No matter what your business field is, it’s impossible to satisfy every consumer. People like different things. What’s more, their needs differ as well. The market is very vast, and the products are available in almost endless amounts. That means you can’t strive to satisfy everyone. So what do you […]
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In order to achieve certain goals, brands sometimes unite and delve into co-branding so as to name a new product. However, for the product to be a success, brands have to be in sync and always do what’s best for it. But what is co-branding? Let us show you an example. One of the best […]
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Developing a Price Strategy Isn’t Difficult If You Follow the 6-Step Model When you look at it from a different perspective, the marketing mix for any company is basically the same. It always consists of 4 Ps – product, price, place, and promotion. The price is the most relevant P in this case, as it […]
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When you’re considering the next big move in your promotional campaign, you need to have all the facts. That’s why, before you decide whether you’ll use promotional products or not, you need to learn more about them. What Are Promotional Products? Any item or product that you give to promote your business is a […]
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Promotional merchandise can be a powerful way to increase awareness of your brand. They can also act as a lasting reminder of who you are to the recipients. But how do you choose the right promotional merchandise for your business? According to the British Promotional Merchandise Association (BPMA), the key is to make sure your […]
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Pens are something that we come across every single day. Although they are quite useful, they don’t get nearly as much attention as they deserve. ‘What’s so interesting about pens? I look at them every day. They aren’t really fascinating.’ – you might say to yourself. Well, let’s change your mind with the following […]
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Among all promotional products we can get our hands on today, drinking mugs are still some of the most popular ones. No, wait. They just might be THE most popular ones. Think about it — drinking mugs are fantastic for all sorts of things. Coffee, tea, milk, or something stronger to calm the nerves; the […]
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