When starting a small business, you’ll want to focus on getting new customers through the door. For that, you’ll most likely rely on traditional forms of marketing, such as print ads, mailed coupons or even outdoor advertising. In fact, you may even believe that it’s only a matter of time until your customers find your […]
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If you think providing excellent products or services is enough to keep your customers — think again. The good service you give in exchange for trust and money doesn’t automatically mean you appreciate your customers. Between those purchases, you ought to put more effort into showing that you care and that you want them to […]
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It may seem like some people have found success based on luck alone, but that’s rarely the case. Success requires hard work and improvement, not to mention being willing to grow and adapt — and that goes for every industry out there! The hard work will pay off in the end, but you must […]
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Anyone looking to build a successful business wants their target audience to simply crave their products or services. And yet, such an audience definitely isn’t given to you on a platter! Think of marketing and branding as just two puzzle pieces that make up the whole picture — your business. If any piece doesn’t fit […]
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Let’s be frank — branding for your company can be complex and time-consuming as any full-time job. In fact, if you just consider all the platforms available to your business, you can quickly become overwhelmed. And while that diversity offers limitless opportunities for your growth, lacking the necessary knowledge and experience can be detrimental to […]
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Social media marketing has taken the world by storm and is now the go-to advertising method for most companies. However, just like with traditional marketing before, trying to stay relevant and ahead of the competition can be overwhelming. Fortunately, Instagram stories provide the perfect environment for small and medium-sized businesses that want to improve their […]
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As the world changed with the pandemic, so did our understanding of how important wellness is in our everyday lives. Before, we may have worked out to look better in the summer when it’s finally time to soak up some sun. Now, we know that exercising and taking care of our well-being, in general, goes […]
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Email marketing is a great way to promote your products and services to an ever-increasing audience. However, enticing subscribers to engage with your emails can be incredibly difficult, especially for small and medium-sized businesses. Sure, adding images to your email can help. Yet, since most companies do the same, your email will still struggle to […]
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Digital marketing is evolving constantly and unpredictably. While a few years ago, a well-built website was enough to attract customers, now, brands need to channel their efforts into social media platforms. And one of the most recent and interesting ways that companies have tackled this challenge was with the help of influencers. These people have […]
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Gift-giving brings joy both to you and the recipients, but choosing the best pens to gift can be tricky for most businesses. Your goal is to impress your target audience, of course. However, you don’t want to deplete your whole marketing budget for it or pick a product that won’t bring you a satisfying return […]
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