Now that everyone has a calendar on each of their numerous devices, you might think that printed wall calendars have become obsolete. However, that is not really the case. People still like to have a calendar up in a visible place in their office or home. It’s just much more convenient to take one glance at the wall and see how many days there are until the weekend.
Also, when it comes to promotional products, there’s hardly any that can match the impact of a wall calendar. After all, what other promotional item has a year-long exposure?
So, if you’re looking for new promotional products, you can’t go wrong with wall calendars. Here’s our list of nine benefits of using a custom wall calendar to promote your business.
1. It Increases Brand Awareness
There is no better promotional item to capture the essence of your business than a wall calendar. It can include photos of your employees, products, services, or facilities. That allows you to present your brand in a unique, creative way that aligns with your image and values. A single catchy tagline on each picture can be enough to make your customers smile when they look at it. What’s more, most calendar designs include your company’s name, logo, and contact information so that it’s visible at all times. To get the most out of your promotional wall calendar, we recommend you always go with one of those.
2. It Builds Goodwill
Anytime you give a gift to your clients, you are creating a positive memory of your business in their minds. However, some gifts are just better than others. For instance, giving a gift that is useful will have a better effect than one that simply has your logo printed on it but has no use. And wall calendars as promotional items check all of the boxes. Because it’s a useful, thoughtful gift, it creates goodwill and encourages brand loyalty. Of course, most people want to do business with companies they like. And in addition to coming back to your business, clients you have a good relationship with are more likely to recommend you to their friends and families.
3. It’s Practical and Useful
A calendar is an item that we all use every day, whether we notice it or not. It’s essential for a good organisation, especially if you’re running a business. So, wall calendars are not only an effective advertising tool but also a useful present. Although your calendar will include your company name and logo, it’s still an item with practical use and not just a promotional tool.
4. It Provides Long-Term Exposure
For most people, there is a designated place on the wall for a calendar. And once a calendar goes up in January, it usually stays there until December. That means that your brand name and tagline or message will be visible for at least one year (maybe, even longer, when we consider those among us who replace their calendars in March of next year). Not many promotional items provide exposure for such a long time with so little investment. Also, keep in mind that the calendar will be seen not only by the recipient, but also by anyone who comes to their home or office.
If you prefer something that’s in closer range, you may then opt for a custom desk calendar. As functional as wall calendars, they will have a more personal feel as they can be placed on individual workspaces.
5. It’s Tangible
Although we are living in the digital age and we’re used to all things virtual, nothing can replace a physical, tangible gift. Think about how many people still prefer to read physical books over e-books. Likewise, even though we have a calendar on our phones and computers, it’s more meaningful when we get one that’s actually tangible. That is also what makes it a powerful marketing tool. Your logo or tagline won’t be a fleeting message like an Instagram story ad or a radio commercial. It will physically be on the wall, where your clients can look at it year-round, promoting your business and influencing their purchasing decisions.
6. It Encourages Reciprocity
Everyone likes to receive gifts, especially when they’re unexpected. So, giving a gift to a current or potential client will help you make a favourable impression. What’s more, it makes you more likeable. And if a client likes you, they’re more likely to remember you and continue to do business with you. Also, think about where most calendars are placed — in an office or cubicle. Those are the places where people make business decisions, which makes them a perfect place for your calendar. One glance at it, and they’ll think of you!
7. It’s Budget-Friendly
Customised wall calendars seem like a more expensive gift than they actually are. In reality, they are pretty affordable promotional products, especially in comparison to other means of advertising such as TV and Internet ads. What’s more, when it comes to wall calendars, you won’t waste money on ads that don’t work. That is because you have full control not only of the message on your calendar but also of who receives that message. So, you can tailor the tagline and pictures on the calendar to the interests of your target audience. Given that they provide you with targeted brand exposure at an affordable price, wall calendars are among the most cost-effective promotional products.
8. It’s Simple But Effective
A printed wall calendar is a straightforward item — no one has any doubts about how to use a wall calendar. It does not need batteries, additional parts, or instructions. Unlike with promotional clothing items, there is no wrong size. What’s more, there’s no risk that your contact information or logo won’t fit, as you decide on the size of your calendars. It doesn’t break or tear easily, which means it will serve its purpose for a full year. Also, a wall calendar takes up very little space, and as we mentioned, everyone already has a designated place for a calendar. So, a wall calendar is an item that’s easy to store, distribute, and use — and it still effectively promotes your business.
9. It Comes in a Variety of Options
A custom wall calendar can look however you want it to. Whichever picture, message, colour, layout, and size you’ve had in mind, it can be done! The choices seem endless: paper stock comes with either gloss or matte coat, or you can go with no coat at all. Then there’s a choice of several binding styles for multi-page calendars. But no matter which option you decide to go for, it’s important that your logo and information are clearly visible. Your clients will be looking at this calendar for a whole year — make sure they’re also looking at your brand name!
Related Content:
Corporate Branded Calendars – A Classic Promotional Tool
As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen wall calendars fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
