An amazing and jaw-dropping gift idea that could make the recipient say “WOW!” You are done with everything from the logo to gift design. Even the product is final, but something feels missing!
To level up the game of personalised gifts, name them after the individual recipients. Custom-named merchandise will work wonders to present and extend your individuality claps. It does not only speak but conveys a very deep appreciation on an individual level.
You must have seen a marketing campaign. Coca-Cola launched a unique name-plating idea on every coke/bottle/can/. This idea experimented on the coke target market in Australia. Soon after the launch, it became viral and the overwhelming response made them take a step ahead. Now, Coca-Cola has spread these individual names containing cokes around the world.
Personalised Naming by Variable Data Decoration
In the printing world, this is the most known printing method. Variable data decoration or variable data naming is the technique of printing variable names or variable information. Yet, the print of names and information using many other methods such as laser inscription. Decoration items can be custom-made by printing individual names, numbers, and pieces of information on them. But, the company logo remains the same. The recipient names are customizable for every new item.
The Perks Associated with Variable Data Decoration
- As these are very personalised items, the sharing and spread of germs are minimal.
- This technique allows precise and very much targeted marketing campaign focusing on an individual level.
- People use and keep personalised products. They even go for multipurpose usage for a longer period of time.
- This is the most value-adding and worthy improvisation in the gifting world
- An cutting-edge, groundbreaking way to make a difference in your marketing
Products to Use for Promotion
The post-COVID ecosystem has made marketing researchers convinced that branded drink ware are the most used items around the workspace. Personalising drink ware makes people refrain from sharing each other’s custom water bottles and reduce the likelihood of germ spreading. By naming the items individually, no one would drink water from bottles of others. So the variable data decoration can be done on water bottles, logo mugs, and promo drinking glasses.
But, many clubs use this strategy for their club membership shirts printing. Printing individual players’ names, codes, numbers, and even league names enables them to attract interested persons. Subtle ways of marketing variable data printing are: key chains, notepads, and writing pens.
Are you planning an order with color data decoration?
After deciding the precise locations of decorations and having discussed it with the team. You should make a list of all the names and other information required for printing. And send it over to your supplier. Rest assured, all the names and their individual numbers will be part of your merchandise at your asked location.
As an alternative, you can type the order details, personalise information in the form of a paragraph, and send it to your printing partner.
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen branded merchandise fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
