The best way to get a party started is to pop out a few pints. However, serving the beer is going to be tricky if it’s sealed. This is why having a branded bottle opener on hand can be useful. It’s a budget-friendly, every day tool that can come in handy during a special event. Not to mention it’s an excellent promotional giveaway, especially for companies that work in tourism, travel, or the service industry.
Bottle openers make for the best promotional item to hand out during free giveaways at pubs, restaurants or other outdoor events. They’re practical enough for everyone to appreciate them, while also being an item customers associate with fun and good times. What’s more, they’re portable, so they’re likely to have a wide-reach. Plus, with the right custom design, they can even make a great fashion accessory to hang on a keychain.
Therefore, any company struggling to pick out the perfect promotional product should opt for bottle openers. It may be a cliche item to give out, but its popularity isn’t without cause. It’s a discreet way to raise brand awareness while also fostering positive attitudes about the company in customers. After all, what brand doesn’t want to be associated with good times?
Bottle Openers: A Brief History
For such a small item, bottle openers have a surprisingly long and complicated history. At first, there was no real need for a bottle opener. Manufacturers closed their bottles using corks or wooden screws which could easily be opened with a corkscrew. However, things got a bit tricky when, during the industrial revolution, capped bottles started appearing.
Though they provided a good seal, they were very tricky to open. It was once easy to recognize a beer drinker, because they always had numerous scars on their knuckles from wrestling with capped bottles. Fortunately, in February 1892, William Painter came to the rescue when he invented the Crown Cork cap, a kind of prototype bottle opener. He later perfected his design and came up with something that more closely resembled a church key.
A variation of this design survived throughout the 20th century, with soft drink companies coming up with their own unique variations. Today, there’s 5 different vintage variations of bottle openers, all of which make for great collector’s items for beer enthusiasts.
Why Bottle Openers Make Better Promotional Products Than Standard Ads
Ad campaigns nowadays can be pretty pricey. Between renting out billboards, shelling out for online ads and handing out flyers, a company can end up spending a pretty penny attempting to raise brand awareness. And the campaign may not even work. In an era of mass media, flashy advertisements exist on every corner.
Precisely because of this oversaturation, companies struggle to stand out. As a consequence, they push more aggressive ads onto their potential customers. However, such strategies actually have the opposite effect, and end up harming a company’s reputation. Recent studies show that people can’t stand intrusive pop up ads, and are actually put off by companies that use them. This is especially true for ads that autoplay during a YouTube video, or unskippable ads that play on a loop.
Hence why going with an old school promotional campaign is the better option. While people may hate classic advertisements, a subtle promotional campaign is less likely to put them off . This is especially true if the campaign involves receiving a branded item that has a practical application in everyday life. And what could be more useful than a bottle opener?
How To Use Bottle Openers To Market
Bottle openers are a simple, cheap and easy way to get exposure, especially for companies in the service industry. On their own, they’re not very visually appealing. However, with the right design, they can be a real show-stopper.
A company can easily stamp their logo, along with other creative design work on bottle openers to make them more exciting. They can even order custom bottle openers in various different shapes and sizes. It was once standard practice to see bottle openers shaped like mermaids, ships, or various animals. You can even opt for a heart-shaped bottle opener in time for Valentine’s Day. Therefore, going with a more vintage design for branded bottle openers is a great way to cater to beer enthusiasts and collectors everywhere.
Whichever option a company decides on, it will surely be a massive hit. This is especially true, if a brand orders these bottle openers from websites like GoPromotional. With countless custom bottle openers in their catalog, they offer companies the best and most budget friendly way to get their big promo party started.
Final Thoughts
Where there’s fun, there’s good drink. And where there’s good drink, there’s a few bottle openers lying around. These bad boys make for the simplest, yet most effective way to advertise. They beat out traditional advertisements any day of the week, with their versatility and practical application. Plus, they’re so incredibly easy to customise. Coming in a wide range of shapes, colors and sizes, they provide plenty of space for a brand to add their logo. They also offer something far more valuable — the benefits of being associated with fun drinking activities with friends.
You may also like:
Drinkware
If you have any more questions about custom bottle openers, you can contact us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things promotional products! You may also wish to consider complementing your order of bottle openers with some personalised tankards or some printed plastic beer glasses which are sure to be well received by customers and employees alike!
