Among the many branded products GoPromotional offers, some of the most useful ones tend to be custom pencil cases. Suitable for large target audiences (both young and old!) and available in various styles and designs, pencil cases can easily create buzz about your business wherever they’re in use. If they’re made from quality materials, too, they might remain a daily necessity for years to come!
Why Is a Pencil Case Such a Coveted Item?
In terms of marketing, you can reap multiple benefits by using branded pencil cases as the stars of your next promotional campaign.
First, if you’re targeting a younger demographic, you’ll achieve lots of success as that’s the audience that uses pencil cases the most. Children and even older students (yes, even those at unis!) like having their writing and drawing tools organised for easier use.
By keeping them all safe and sound within a pencil case, they inevitably save themselves lots of time when taking part in different activities. There’s no need to rummage for a custom pen or printed pencil to make a quick note or a drawing; everything they need is conveniently kept safe in one spot!
That said, pencil cases can also be appealing to a much older demographic, especially working professionals who need to use writing tools on a daily basis. But in both examples, one thing is evident — the pencil case has to be within reach, ideally placed on a table in front of the user. Thus, your company message or logo will almost always be in sight and generate impressions with just a single glance.
Naturally, the design and style of the pencil case will differ depending on your audience. If you’re looking to influence younger generations, making your cases a bit more colourful is the right way to go.
On the other hand, adult users aren’t likely to gravitate toward rainbow-coloured cases. Instead, they’d prefer a pencil case that oozes professionalism and puts more emphasis on function, form and durability.
Is There a Guarantee for Your Success?
As long as you make your design pop and pick the right pencil case for your target audience, there’s no reason to worry about your marketing efforts being a total failure. However, timing is also something to keep in mind.
A good example of this is a store that sells children’s clothing that used pencil cases to draw in more customers. The store incentivised the cases by offering them on purchases over a certain amount of money.
This was all done as a part of its back-to-school merchandise promotion. And as you can imagine, the item in question had value customers couldn’t ignore. It was one item on their to-buy list that they wouldn’t have to purchase. They’d instead get it for free once they had bought all other necessities!
If you’re eager to have a similar promotion, just make sure to order enough pencil cases. You don’t want to run out of them at the worst possible moment and ruin your business’ reputation!
The Best Materials and Printing Methods
Pencil cases have come a long way since they were first invented. Today, we can get them in a range of materials, including:
- Canvas
- Plastic
- Cotton
- Woven nylon
- Neoprene
- Faux leather
Some audiences would prefer one material over the other more, of course. Children, for instance, may like canvas, cotton or plastic pencil cases more. Ideally, you would opt for more sophisticated materials, like neoprene and faux leather, for adult users who value a more serious design.
As for the printing techniques used to brand pencil cases, screen printing seems to be a fan favourite these days. We most often print designs on the sides of the cases or wherever there’s more artwork space for maximum results. Your logo or message has to be superbly visible when the case is in use or simply resting on the table in front of the user.
Finally, know that, apart from being affordable, pencil cases are also easy to package and distribute. Whether you decide to ship them to your target audience or distribute them by hand at various events, they’re small enough to not be an inconvenience. They are likely to fit into any bag, thus upping your chances of them being used later on!
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen pencil cases fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of pencil cases with some branded pencils, custom pens, or even some printed pencil sharpeners which are sure to be well received by customers and employees alike!
