Computers may have changed the way we do business today, but by no means have they made stationery obsolete. Yes, digitising paperwork has become a norm in some countries. Yet many people still prefer to use good, old notebooks to write down to-do lists, ideas, and thoughts.
However, not every notebook will do. The choice today mainly depends on practicality, style, and quality. When choosing logo printed promotional notebooks for internal or external giveaways, those factors will guide you toward making a good decision regarding your promotional strategy.
Why You Should Give Away Branded Notebooks to Clients and Employees
They’re Portable and Offer Lots of Design Space
One of the key benefits of giving away branded notebooks is that they are convenient enough to take anywhere. Unlike printed mugs, which can end up hidden in a cupboard, or logo calendars, whose placement depends on an object or structure (desks or walls), we can carry notebooks with us to all sorts of events, including meetings and even out-of-office happenings, such as impromptu drinks with friends.
Thus, a branded notebook, regardless of the recipient, can end up in front of many curious eyes. However, your efforts to promote your brand won’t feel intrusive.
Whether it’s used in the office or at meetings, a branded notebook will raise brand awareness whenever anyone glances at it. Similarly, it can work its magic even when it’s tucked away under an arm or just peeking through the top of someone’s canvas tote bag.
Still, the appeal of the product — and its effect on potential customers — will depend on the design and quality. Cheap giveaways won’t have the desired effect if they’re falling apart after a few uses. Likewise, a bland notebook design won’t intrigue or prompt questions about your brand but instead go unnoticed.
The good news is that notebooks offer plenty of design space to promote your brand well, even if you go for a smaller size such as a custom A4 wirebound notebook. Your branding should be visible from afar if you use the right font, bold colours, and smart placement. Unlike with branded keyrings or other similar products, there are fewer limitations in terms of text and design.
They’re Practical Giveaways People Love
Some items, like printed YoYos and similar novelty giveaways, may grab more attention right off the bat. However, notebooks offer lasting value your target audience can easily recognise.
Suitable for use both in the office and public settings, they are practical to keep on hand at all times. But even if it’s not put in use right away, it shouldn’t end up in a bin because of its intrinsic value.
The worst-case scenario with promo giveaways is that your target audience will throw your freebies away. But when a notebook is well made using quality paper and has an attractive design, its appeal grows. At some point in time, it will become a practical companion to someone who will, every time they use it, present it to the world and introduce them to your brand.
They Have the Power to Increase Staff Productivity
Branded notebooks are a staple of external giveaways, but they make for some fantastic staff gifts too. What’s more, offering them to our staff can lead to a surprise benefit — higher productivity.
These are a practical addition to an office that would let the staff write down notes, key meeting ideas, task lists and more. At the same time, they would be subtly promoting the business.
That should make the employees more organised and content; at the very least, they wouldn’t have to use their own branded stationery or rely on random pieces of paper. Moreover, it would turn them into brand ambassadors. They could then influence others every time they take their branded notebooks to scribble something down.
Another notion to keep in mind is that your staff would much rather have high-quality notebooks rather than some fun but overall not-as-useful products, like fidget spinners. By providing them with something useful, you’re showing them that you care about them and want to improve their workflow through a product they can use repeatedly.
The bonus here is the subtle promotion of your brand wherever the notebooks are. Even on desks, which are your staff’s personal space, they won’t seem like you’re trying too hard. Their usage won’t come off as pushy, as they are a part of the everyday workflow.
Furthermore, using them would allow your staff to show off how proud they are to work at your company. That could add more value to your brand over time and make you seem more honourable in the eyes of your potential customers.
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen notebooks fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today. Also, check out our full catalog of printed paper products. We are sure that you will find what you’re looking for!
You may also wish to consider complementing your order of notebooks with some custom plastic pens or some branded pencils which are sure to be well received by customers and employees alike!
