Our survival depends on how much water we drink each day, so it’s only natural that the world of water bottles is not only an extensive one but lucrative as well.
In the logo branded products industry, branded water bottles are some of the most coveted freebies due to how practical, versatile and cost-effective they are. You, too, could finally capitalise on this appeal by offering your target audience a water bottle that would always remind them of your brand and business.
The Benefits of Using Water Bottles for Promotion
The gist of using water bottles to promote your business is pretty simple. Once we help you brand them with your name/logo and attractive artwork, you pass them out to current and potential clients and customers at various events.
As the bottles become daily must-haves to their new owners, they generate new impressions with every lid pop and sip. In return, your brand’s logo becomes engraved in the users’ minds and influences others around them to become more curious about your business.
Sounds ideal, right? And it truly is if you pick the right bottles and give them away at suitable events.
Consider sports events, trade shows, festivals and university fairs. That’s where you’d find people who’d love to build a healthier habit of drinking more water daily. In the end, they would have more to gain with free water bottles and would use them often, thus generating dozens upon dozens of impressions for your brand.
In essence, the benefits you get from using water bottles for promotion are:
More Brand Awareness
Each time someone passes a person or a whole crowd on the street carrying a product with your name or logo on it, your brand awareness surges. Those people may not intensely focus on your branding right away. However, they still see it, which in turn makes them more familiar with your business.
That brand awareness can graduate to full-on curiosity later on, which could lead to more popularity, and of course, more sales.
Free Advertising
With promotional products, you expect your investment to return to you in the form of new, valuable impressions and increased sales. You can get just that if there are enough people flaunting your freebies on the streets, at events, and more. As soon as they start using your branded products, those people become means of free advertising for your business.
More Buzz Around Your Brand
Finally, your branded water bottles (as well as the exceptional artwork on them) should spark conversations about your business. This could increase curiosity even more and eventually prompt people to take action (such as buy something from you, contact you for more information, and similar).
This buzz is likely the best kind of advertising around. It’s word-of-mouth advertising that people can relate to and thus trust more.
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Branded Water Bottles for Promotion and Hydration
Which Types of Water Bottles Are There?
Aluminium Water Bottles
Reducing plastic is on our minds in the 21st century, so gravitating towards using reusable water bottles, such as those made from aluminium, is to be expected.
Among other things, custom aluminium bottles are a fantastic alternative due to how durable they are. Even if we drop them, they aren’t likely to get damaged. Plus, since almost ¾ of aluminium gets recycled, these bottles ought to satisfy eco-friendly folk across the country.
Apart from being practical (and lightweight enough to carry around), aluminium bottles are also very visually appealing and, above all, safe. Unlike some other materials, aluminium doesn’t make the water unsafe to drink, as it doesn’t absorb harmful chemicals. Instead, it just keeps the water at a nice cool temperature for easy sipping throughout the day!
Stainless Steel Water Bottles
For those eager to dazzle their customers and clients, we recommend taking the freebie game to another level with stainless steel printed water bottles. Just like aluminium ones, these too keep drinks cold for longer. However, they can be used with hot drinks, too, due to their double-wall construction.
Naturally, stainless steel water bottles are superbly durable. They won’t melt, dent, or crack easily, so they could keep generating new impressions for months or even years.
Stainless steel keeps the water safe for drinking, too, as it doesn’t leach harmful chemicals. Since they’re made from natural materials and can be recycled, these bottles could help you impress a more eco-friendly audience as well.
Glass Water Bottles
Finally, for those looking for a more high-end look, personalised glass water bottles offer a ton of benefits both health- and business-wise.
Users won’t have to worry about ingesting any chemicals, as glass water bottles keep liquids safe to drink by not leaching toxic chemicals or absorbing smells or flavours. Just like stainless steel ones, these also keep temperatures optimal, no matter if you’re drinking hot tea or cold water.
Glass water bottles are also eco-friendly superstars since glass is 100% recyclable. If we’re talking about aesthetics, they look rather luxurious and valuable, which ought to impress the recipients even more. Better still, they are a bit easier to clean than other bottles since we can see right through them!
Bonus Pick: Sports Water Bottles
Sports water bottles come in many shapes and sizes and can be made from various materials, including stainless steel, aluminium, and recyclable glass. However, their shapes are the main selling points here.
The design has to be made with exercise in mind, so sports bottles often have wider spouts, flip-top lids and can even be squeezed to get the liquid out. The shape, which ought to be ergonomic, makes them easy to grip as well. This all helps sports fanatics to refresh themselves without wasting much time while exercising at the gym or in the great outdoors.
How to Figure Out Which Water Bottles to Order
The three main questions to ask yourself when choosing your branded water bottles are:
- Who’s my audience?
- What kind of a message do I want to send?
- How big is my budget?
The Budget
If you don’t have enough funds for the most exclusive bottles, forget about them now. Your time would be better spent thinking about how to improve budget-friendly designs than mourning the demise of your original (expensive) ideas.
The good news is that we have a ton of options for all kinds of budgets. Besides, keep in mind that all water bottles come with the same benefits. They will get you some free advertising, one way or another, so even if you start with a more affordable option, it doesn’t mean you won’t gain much from it!
The Audience
Your audience plays a key role in the success of your campaign, so you ought to take their needs and wants into account here. Consider what they’d like more and which materials and designs would suit them the most.
You don’t pick the same water bottles for kids and their parents, for instance. The former may be happier with budget logo water bottles in vibrant colours. Meanwhile, the latter would find stainless steel bottles much more appealing.
Another thing to keep in mind here is the intent. Sports fans, for example, may not find fancy glass water bottles that useful. They would, however, love some ergonomic sports bottles with easy-to-open lids even when running, hiking, etc.
The people who’d love your glass water bottles, though, are those attending corporate events. Already dressed in their best business suits, they’d enjoy the air of sophistication that glass bottles borrow to their image.
The Message
The message your water bottles carry will be the stuff people remember you by. Naturally, you must consider what kind of a message it should be and how to emphasise it. Better still, you have to evaluate how beneficial it would be for your business overall.
For example, if you aren’t looking to appeal to the eco-friendly audience, you may want to save up on the freebies by giving away promotional plastic water bottles. On the other hand, if you’re eager to make your business known as “one of the good guys”, eco-friendly materials like stainless steel, aluminium and glass will get that message across.
You can also follow trends with your water bottles by investing in crowd-pleasing bottles such as stainless steel tumblers and promo fruit infusers. Another great choice is to go for S’Well look-alike bottles like our Atlantic Pantone Insulated Sports Bottles. These would attract lots of attention and associate you with said fan-favourite brand.
Instead of theirs, however, the bottles will carry your logo and company name on them. We want everyone to remember you, after all!
Get Your Branded Water Bottles Today
As you can see, printed water bottles can be a cost-effective solution for your brand, especially if you want to give your audience something they can use on a daily basis. Getting your name out there is a lot easier with practical products that cater to a basic human need. Right now, you have a chance to capitalise on water drinking!
With water bottles, you can hope for both short- and long-term ROI. The lifespan of the bottle determines how long it will keep generating new impressions.
Keep in mind, though, that these aren’t products someone would toss in the bin without giving them a second thought. Even if they end up sitting on shelves for a while, someone will eventually put them to good use. At that point, the bottles start building brand awareness again, thus extending the results of your initial investment.
Better still, you can build a more positive image with your water bottles. These freebies could help you associate your brand with powerful concepts such as health, wellness, and even eco-friendliness.
Essentially, branded water bottles don’t just help build brand awareness and advertise your business. The conversations that they spark could change the future of your brand. Each sip of water that someone takes could take you one step further towards more popularity, loyalty, and ultimately, profit.
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Check out our full collection of company drinkware which includes tumblers, mugs, and glassware. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
