Are you a designer who is searching for an innovative way of promoting your name and brand to the world? If so, there is a hidden gem on the endless list of possible custom branded merchandise you can use. It is practical, offers an amazing opportunity for creative printing and design, and can be used pretty much anywhere.
Though it might seem like such an item doesn’t exist, it is very much real and waiting for you to use it. We are talking about branded beach bags, which have slowly emerged as an unexpectedly successful promotional item for different brands.
If you are unsure about whether beach bags are the right fit for your vision and needs, read on. In the sections that follow, you’ll find out everything there is to know about beach totes and how you can use them to your advantage.
Why Should You Promote Your Brand Using Custom Beach Bags?
When you search for the right promo item to use for your brand, it is important to look for those that will bring in the most impressions. Studies show that tote bags bring in about 6,000 impressions per piece, placing them on top of the list.
These numbers are extraordinary when you also consider the relatively low price of promotional tote bags in general. Put simply, these bags are an affordable way to promote your brand successfully by appealing to your customers directly.
But there is a problem.
When companies hand out promotional tote bags, they do not put a lot of effort into their designs. So, the items end up being drab and boring, which isn’t exactly attractive to people. They will surely keep the bag, but the chances of them taking it anywhere are rather slim.
That is where beach bags come in and steal the show. They are supposed to be colourful, fun, quirky, and interesting. They don’t have a corporate purpose at all. Instead, they are made to be carried on holidays and to be stuffed with bathing suits, good books, and some delicious beach snacks.
To put things simply, beach bags are magnets for new customers because they look intriguing and capture people’s attention easily. If you put your logo on one of them, you will surely reap the benefits soon without putting in too much effort.
If you are still not convinced, let the list that follows reassure you even further. Here are 8 reasons why beach bags are good promotional and how they can bring you new customers constantly.
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1. You Can Create Sunny Gift Bags
Beach bags are perfect promo items for a swimwear fashion line. You can stuff the bag with a few neutral size pieces from your collection, making sure the designs you go for represent the entire line perfectly.
But that’s not all. You can fill out the rest of the tote with other summer goodies. Start with a fashionable and high-quality sunglasses, add in some can coolers, and top everything off with a water-resistant outdoor blanket. You’ll get a beach gift bag no one will be able to resist.
Apart from being on point when it comes to the theme of your line, totes have another advantage. They will put your designs directly in the hands of potential customers. The pieces will pique their interest, and they will look up the rest of the line as well.
As a result, you’ll get impressions and traffic for your entire line, with people visiting your store or website soon after receiving the bag. That is something that not many other promo items can achieve that easily.
2. Show Your Customers That They Deserve a Break
Many people believe that beach bags can only be used to advertise swimsuits or just summer fashion lines. However, that is not the case. Even if your collection is all about branded corporate shirts, there is still a way to make tote bags work for you.
All you need to do is personalise the bag with your contact info and logo before adding a fun design that will make the bag stand out. Then, you should fill it with different items that will remind all your customers that they deserve a vacation.
For example, you can start by putting a small accessory from your line inside the bag. It can be a scarf or anything else you think would fit best. Then, you can add in a calendar, notepad, and some personalised pens.
These items will remind your clients that your line will fit them whether they are in their office or at a sunny beach. By combining work and play, you get to show people that the work they do is important and that they deserve a break every once in a while, too. A colourful beach bag will do the job nicely.
3. Be Sustainable
With climate change becoming a bigger and bigger issue every day, people are always searching for ways to be more eco-friendly. One small way in which they can help the planet heal is by refusing to use plastic bags when going grocery shopping. According to research, around 30% of people opt to carry reusable totes instead.
Furthermore, certain countries are also banning the use of plastic bags altogether. In such circumstances, tote bags are not just a choice but a need. That is exactly what you can use to your advantage and advertise your brand while helping the planet.
Tote bags have a few clear advantages over plastic bags. For one, they are more sustainable. Then, they are more secure when it comes to holding your items and letting you carry them home safely. Finally, totes also save you money, as you don’t have to buy a bag every time you go shopping.
A beach bag makes a lovely alternative to the often dull grocery totes people carry around. You can even include a small item from your collection in the bag to let your customers know you put sustainability and the planet first. That is what makes a brand great, and people will surely recognise it.
4. Make Your Own Promo Set
The only thing better than a promotional beach bag is a promotional beach bag paired with other marketing items. You can make your beach bags stand out by gifting them along with branded beach balls, umbrellas, or anything else that fits your vision.
Beach balls are a natural choice because of their obvious connection to the summertime, which they share with beach bags. You can make them as colourful and as fun as you want while still making sure your logo is featured prominently on them.
Umbrellas are another affordable item you can hand out along with your bags. They can serve as both protection from the rain and from the sun, giving them a double purpose.
If you put all three or at least two of these items together, you can hand them out at promotional events or fashion shows. If you also ensure your models or volunteers wear the items, you’ll get people interested even more easily.
Make sure the design of your promo items matches the vibes of your collection as a whole. That way, the items will go from mere advertising props to true fashion accessories.
5. Get Creative and Go All the Way
If you want to impress and get the attention of tourists, you can do so quite easily, and gift bags can help you.
Start by creating and printing out a little map of your city or town. However, make sure it is blank. Then, point out the places people should definitely visit. All the nearby beaches, museums, restaurants, great stores (including yours), landmarks, etc.
Stuff this little map into a fun little beach tote with a front pocket, and hand it out to people. You can give it to newbies vacationing in your area or even locals who maybe don’t know what beauties lie in their own town.
In a world where all our recommendations are curated by computers and manipulation is ever-present, this move will be a much welcome change. Your win will be twofold. You’ll get to advertise your brand and highlight the parts of your city or town that deserve more attention and praise at the same time.
If you also include an accessory from your fashion line in the mix, you’ll truly create something amazing. It could be a hat, T-shirt, or anything you think fits the theme you are going for.
6. The Straps Can Help You a Lot
The straps on your tote bags can be just as important as the bags themselves. However, not many people think of this, which results in them not using the full potential of their promo totes.
For example, the straps can come in handy if you are a jewellery designer. You can attach a few adjustable bangles to the straps and make your bag stand out. Alternatively, you can wrap a necklace around one strap and let the pendant hang halfway down your tote.
Then, you can also use the straps if you are more into outdoor clothing and trendy blouses. Take a sash of the fabric you love the most and wrap it around the strap of your tote bag. It will add some colour and bling to the bag while giving people a glimpse of what they can expect from your line.
However, it is important that whatever you attach to the straps is secured tightly enough. Otherwise, you risk people losing your pieces, which is never good. It would be awful if a customer wanted to buy a dress to match the sash on the bag but then discovered the sash was gone.
Also, make sure to add in a note that will tell people where they can find your store, be it online or in person. Explain that the sash or necklace is just a little teaser of everything that awaits them in your collection, and you’ll surely pique their interest.
7. Let the Bags Carry a Surprise
Picture this: you are holding a huge event, and you will be handing out hundreds of tote bags. You place tickets to a small weekend getaway for two into one of them and advertise it to all visitors. One of them will be the lucky winner, and it could be literally anyone!
As soon as you announce this, you will see everyone picking up your beach bags and taking them home. Even if they don’t win the prize, this element of a possible reward makes the bags much more inviting and intriguing.
Now, you are probably thinking that you don’t have the funds to afford such a prize. However, it doesn’t have to be anything extravagant. In fact, it is best if you keep things local and work together with the local spa or hotel to provide everything you need. You will both get positive exposure, and your tote bags will be the ones bringing everything together.
8. Come Up With Tote Bag Themes
Beach bags can come in handy if your line is universal and appeals to a wide audience. All you have to do is create a few different themes for your bags, and you’ll be all set.
For example, you can appeal to the adventurer types and create a tote filled with different gear and other useful goodies. Then, you can appeal to fashion lovers by stuffing the bags with cute accessories and items from your line. Finally, you can make all the new moms out there happy by filling the bags with some baby essentials.
At events, you can ask people which bag fits their lifestyle best and give them a gift accordingly. In fact, asking simple questions can often help you learn a lot about your audience. You can use that knowledge in the future and create promotional items that will truly appeal to the people you are targeting.
Find the Perfect Beach Bags for Your Brand
Finding a suitable brand that will help you personalise your beach bags is pivotal for your success. If you want your customers to be impressed from the first glance they lay on the bags, GoPromotional should be your number one choice. We create promo items that are effortlessly beautiful and will bring you countless impressions.
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Contact us at 0800 0148 970 or simply email us today, and let’s advertise your fashion line in style with some custom tote beach bags! You may also check out our full catalog of promotional beach products, and we are sure that you will find what you’re looking for.
