If you ask advertisers, the most efficient marketing strategies are based on frequency. The more an ad pops up and draws your attention, the more likely you will be to check out and actually buy the product in question.
However, there is a thin line between effective promo and annoying ads you cannot stand. Many people will simply either block an ad after seeing it one too many times online or throw it away if it is on a piece of paper. Finding a balance between successful marketing and complete failure is, thus, essential for all business owners.
One way of doing so is putting ads on actual useful items. Custom coffee mugs have emerged as an unlikely but effective choice in that regard. Stay tuned to find out how you can use them to your advantage and make your business thrive.
9 Reasons to Buy Custom Coffee Mugs in Bulk
Personalised items are a great way to advertise your business. You create something practical and pretty and raise awareness about your brand at the same time.
Though there are many branded items you could use to advertise your company or services successfully, none are as great as coffee mugs. Below, we will dive into the characteristics that make these items the best choice for promo.
1. Mugs Are Affordable But Effective
Nowadays, most entrepreneurs are busy learning about online marketing strategies and content creation. Social media ads have become the norm, and everyone thinks that reaching a broader audience is impossible without them. However, that isn’t entirely the truth.
Don’t get us wrong. Online promo is important and highly effective. So much of our lives has transferred to the virtual world, and it is normal to assume that reaching the maximum number of people will be easiest by creating online ads. But completely disregarding some old-school promo is a mistake many people make.
Using items people can find comfort in, such as coffee mugs, can be an even more effective way to approach advertising. Aside from catering to sentimentality and creating something useful, using items like these can also help you save money.
How is that possible, you may ask? Well, it is relatively simple. If you put your logo on a coffee mug, you pay for the mug and the printing, and you’re done. You distribute the product to your clients or customers, and you get free promo every time they use the mug, or someone sees your branding on it.
But if you pay for an online ad, it goes way beyond paying for a single item. You have to pay for each appearance of the ad online separately. For an ad to be effective, that requires dozens or even hundreds of appearances. And no one can guarantee you that the ad will actually succeed.
People will keep and use a coffee mug over and over again, and you only pay for it once. That is why they are, in this regard at least, superior.
2. Mugs Can Help You Build Your Brand
Putting your logo on a coffee mug starts out as an advertising move. However, if you do it right, it can actually become the thing you’re famous for and help build your brand and reputation. That is especially the case if you manufacture products that cannot easily bear your logo.
Here’s an example: your company produces or installs vinyl sidings. It is hardly possible for you to put your logo on them, as people won’t want it all over the exterior of their homes. So, finding a different way to advertise your business and services is a must.
That is where custom mugs come in. You put your logo on them, customise them to your liking, and then gift them to customers, old and new. They will help build your brand and get the word about your business out better than anything else.
3. Mugs Are Highly Useful
Many things have changed when it comes to our habits over the last few decades, but one thing remains the same: people love coffee. On average, most UK citizens drink around two cups of coffee a day, with 10% drinking a whopping five or more cups.
In such a climate, creating free promo coffee mugs is an excellent marketing move. It becomes an even better one if you also consider the fact that custom reusable coffee mugs are becoming more popular as the fight against plastic waste continues.
Apart from getting used multiple times a day, mugs also get seen and noticed just as much. People take them with them to meetings or have them on their desks as they work. Either way, your logo and brand get free promo all the time.
4. Mugs Go Beyond the Office
One great thing about mugs is the fact that people use them everywhere and not just at work. So, you can expect people to take mugs with them to their homes and use them there, too. Choosing mugs as your promo item is an excellent idea precisely because of their ability to reach both the work and leisure time of people.
Many also collect mugs and love displaying them in their kitchens or on shelves around their homes. But even if they don’t, they will still use your mug regularly when having coffee with family or friends, and your logo and brand will still get advertised.
5. Mugs Are Perfect Gifts
If you are looking for a great casual gift or something to complete the present you already chose for someone, a mug is the way to go. By creating a pretty and stylish mug, you can reach an even broader audience if it becomes a gift for someone else.
People are often sentimental about gifts and keep them in use or displayed for the longest time. Mugs are fantastic for this because they strike a perfect balance between being aesthetically pleasing and useful.
If you play your cards right, the mug with your logo on it could become someone’s favourite gift. That is why caring about the design, colour, and style of your mug is especially important. Create something unique, and people will not be able to resist it.
6. Mugs Provide Excellent Added Value
Everyone loves getting free stuff. It is a fact, and it is one that many business owners take advantage of.
Giving more to your clients than what they paid for or requested provides added value to your products and services. If that something extra is also useful and functional, the added value only increases.
Though mugs are something everyone needs, not many people will actually spend money on them. This paradox is quite simple, and it makes sense. People see these objects as something too trivial to buy, opting to purchase something else instead.
In such circumstances, gifting them a mug is the perfect choice for both parties. You get to advertise your brand, and the customer gets something they actually need and can use.
7. Mugs Are Excellent for Elaborate Designs
Designing promo items is often rather hard. Most of them usually don’t give you a lot of space to work with. Besides, visibility is often restricted, so you have limited options for the designs you can put on the items.
The above is true for personalised pens, branded keychains, and almost all other promo stuff companies mainly invest in. Though it is not impossible to make a great design using these items, there are other more accessible and effective options. Coffee mugs are perfect in this regard.
Mugs offer you a fantastic surface area you can do almost anything with. The consumer interacts with the mug directly, so you can be creative and use up all the space adding details they will notice and love.
Apart from your logo and branding, you can also think about different colours and illustrations to add to your mug. Taking your target demographic into consideration, you can create something that will truly appeal to their tastes and needs.
The mug’s surface is also almost always visible. People can see it while they’re drinking from it, washing it, or just opening a cupboard to get something they need. The same cannot be said for T-shirts, which get covered by jackets and hoodies, or keychains, which are almost always in your pocket or bag. That being said, T-shirts are still great marketing tools as they also have a lot of room for exposure.
So, mugs offer you a surface area prominent and visible enough so your logo can truly shine.
8. Mugs Have Different Uses
Thus far, we have mostly talked about mugs and their primary use: holding your coffee. However, they can actually do much more than that.
Many people use mugs as stylish and unique containers for plants. One clear advantage mugs have over ordinary planters is their size. If you have a small windowsill and don’t have a lot of space for bigger pots, mugs are a perfect alternative. They are both pretty and can hold smaller plants safely.
Coffee mugs can also serve as pencil holders. You can see this type of use in many office buildings, where employees have too many pens and pencils and nowhere to put them. To keep their desks tidy, they often use coffee mugs, as they look good and can hold a lot of stuff.
These two additional uses provide more opportunities for engagement. Even more people will notice your logo. It will pique their interest, and after some time, they will probably look you up.
Likewise, constantly seeing your logo will help keep you in the back of their minds at all times. So, if they ever need services relevant to those you offer, you will be the first thing they think of.
All in all, buying mugs in bulk for your clients or customers is a great move, as they could possibly use the mugs in numerous different ways.
9. People Will Keep Mugs
We have already mentioned that mugs are great promo items because they are genuinely useful.
People tend to throw away ads on paper – be it cards, brochures, or magazines. These items take up space, and people often find them dull and annoying. That is why they end up in the bin more often than not.
However, not many people will throw away a mug. Even if it has a simple design and doesn’t look like anything extraordinary, they will keep it because they might need it later.
The psychology behind thinking like that is pretty straightforward. People find it hard to throw away items that could be genuinely useful to them. Even if they don’t need it immediately, the prospect of possibly needing it in the future will be enough for them to keep it.
Mugs also cannot spoil. You could purchase a bulk of them and keep them safely stored at a warehouse, taking them out when you need to. In the meantime, you can focus on other marketing strategies, knowing you always have something effective to fall back on.
Finally, building your brand and reputation could actually make the mugs more valuable as time passes. Think about merch collectors and how much they value vintage models. The same thing could happen to your mugs. So, having a supply stored somewhere is always a good idea.
Related content:
Printed Coffee Mugs – 9 Reasons Why You Shouldn’t Sleep On Them
Final Thoughts
As you have read, custom coffee mugs are still one of the most efficient marketing strategies out there. They are affordable, they help you build your brand, and they have several uses. In addition, they make fantastic gifts, cannot spoil or go out of style, and offer you an amazing surface area to work with.
So, it is clear that putting your logo on a mug and gifting it to your clients or customers is an excellent idea. Keep your audience in mind as you design your mugs, be creative with the colours and styles, and you will be left with something beautiful and practical.
Your clients will use the mug every day, bringing your brand more engagements than any online campaign could. It is a win-win situation for everyone, which is why you should get on designing your mugs right away. Your brand and customers will appreciate it.
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Check out our full collection of promotional drinkware which includes tumblers, water bottles, and glassware. If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of coffee mugs with some custom printed drink trays which are sure to be well received by your clients!
