Did you know that approximately 95 million cups of coffee are consumed in the UK on a daily basis? If you didn’t, that would explain why it took you so long to start looking into promotional coffee mugs. After all, when you’re trying to get more exposure for your brand, it’s only natural that you take time in picking just the right kind of freebie to offer.
Still, you ought to know coffee mugs deserve far more attention in the promo product world than they currently get. With that kind of daily coffee consumption, mugs bearing your brand’s logo are bound to be used at least once a day — which means they’ll be out in the open for everyone to see.
Nevertheless, a serious brand owner will not be easily convinced with one argument only. That’s why we’ve prepared nine additional reasons to prove marketing with coffee mugs will work in your favour.
1. They Offer a Lot of Creative Possibilities
A coffee mug is, essentially, a blank canvas, meaning there is virtually no limit as to how you go about designing it. What you need to consider before starting, though, is the purpose of your promotional mugs.
Are they there simply to raise people’s awareness of your brand’s mere existence? Are they a thank you for your business giveaways? Maybe they are a reminder of where your business is located? Is the point of giving them away to have your recipients advertise you (even without realizing it)?
Based on your answers to these (or similar) questions, you’ll be able to decide what design would be suitable. Figure out what you want to say, then say it — with an attractively designed mug.
2. They Mean Comfort and Warmth
It’s a universal fact that people love the soothing feeling of a hot liquid sliding down their throat on a cold day. It makes them feel warm, safe, even happy. Why not exploit that to gain some brand awareness?
Drinking coffee from mugs decorated with your logo will make people associate your brand with the homey, fuzzy feeling, thus creating a bond that will be difficult to break.
Add to that an eye-catching design, and it will be next to impossible for your recipients to choose any other mug but yours. Before you know it, your promotional coffee mug will be your brand’s most powerful marketing tool.
3. Non-Coffee Drinkers Love Them Too
Just because they’re called coffee mugs doesn’t mean your recipient pool is limited solely to coffee drinkers. Quite the contrary!
There are people out there who prefer tea or cocoa, and they take their hot beverages in — you guessed it — mugs. So don’t miss an opportunity to advertise with promotional coffee mugs just because you’re not sure your recipients drink coffee.
Furthermore, on the off chance that your intended recipient does not like hot beverages, perhaps their friends or associates do. Therefore, gifting them amazing promotional mugs and having them use those mugs to serve other people is also advertising. It’s just that your audience is doing it for you — and who can say no to a free ad?
4. They Can Be Put to Other Good Uses
If there’s anything we’ve learned over the years, it’s that anything can be repurposed and used differently. Coffee mugs are no exception — all you need is a bit of outside-the-box thinking.
For example, if you intend to give away an entire set of small-sized freebies. Why waste valuable resources on the packaging? Simply arrange them all inside a promotional coffee mug that bears your logo. You’ll end up with your own promotional version of the ever-popular fruit basket (minus the fruit, of course).
Similarly, your recipients might decide to use the mug you gifted them to store their writing stationery neatly. Don’t be disappointed if that happens — by doing so, they’ll essentially give your brand round-the-clock exposure. You wouldn’t really be getting that if they were only to drink coffee from the mug.
Finally, a coffee mug with a flashy, brightly coloured design might serve someone as a quirky pot for office plants. And what is more eye-catching than our collection of promotional pantone mugs?Again, that would mean 24/7/365 free peripheral advertisement for you.
So even if your recipients aren’t die-hard fans of hot beverages, no problem. Promotional coffee mugs won’t be wasted on them regardless!
5. Travel Mugs Can Help Spread the Word Further
When deciding on freebies to use in your marketing campaign, you ought to look into your recipient pool’s everyday habits. Are there frequent commuters among them, people who are always on the go? If yes, the best way to approach them is to gift them a mug that can keep up with their lifestyle.
In addition to being incredibly convenient, printed travel coffee mugs also leave you more room for the design. With this type of freebie, the amount of exposure you might get is virtually unlimited. So you need to work extra carefully to make sure your branding is spotless and pleasing to all the eyes that might set on it.
6. They Are Durable
Take a look at your own cabinet. How many mugs have been in there for several years? Exactly.
Mugs are those items that people somehow always decide to keep, no matter how many of them they have. And they always keep them somewhere convenient because you never know when they might come in handy. It might happen tomorrow, it might happen in a year; but whenever it does happen, it’ll mean exposure for your brand.
That’s exactly what you should consider if you’re still in two minds about investing in promotional coffee mugs.
7. They Ensure High ROI
No matter how famous your brand is, we’re willing to bet your marketing budget isn’t endless. If we’re right, that brings us to our next reason you should go with promotional coffee mugs.
At first sight, they might seem like a hefty investment, but keep in mind that mugs are made to stand the test of time. They aren’t one-off freebies that your audience will use once and then discard. And, as we mentioned above, the number of possible uses of a great promotional mug goes beyond drinking coffee at one’s office desk in the morning.
Overall, promotional coffee mugs just might be one of the most valuable giveaways out there.
8. They Can Bear Bold Designs
Let’s be honest here; you’re not giving away freebies just because you like your audience. You want (or need) exposure, and the best way to achieve that is to make your branding loud.
Promotional coffee mugs are perfect because, out of all small- to medium-sized freebies, they can best handle bold, elaborate designs. Be it a classic 11 oz. mug, a 24 oz. travel mug or a custom made mug, it’ll do its advertising job beautifully.
9. They Offer a Unique Variety
When they hear the words coffee mug, people usually imagine the standard, 11 oz. ceramic one. But mugs are much more versatile than that!
First of all, they don’t have to be entirely ceramic at all. If you want to give away a more durable promotional product, you ought to look into printed stainless steel dipped mugs. Namely, those can work as both an at-home and travel container for hot liquids — they even come with a matching lid.
If you know your recipients will use them indoors, you might find branded bone china mugs interesting. They are stronger and more chip-resistant than standard porcelain.
However, even if you decide to go with a classic ceramic promo mug, you can still put a twist to it. You could go for a deep mug, which is slightly taller than the regular one. Much like in many other areas of life, size matters here, too — your recipients will love the idea of having a couple more ounces of the precious dark liquid!
Related content:
How Promotional Mugs Help Business – Top 5 Reasons
Additional (Yet Important) Things to Keep in Mind
If you’ve read thus far, that probably means you decided to go ahead and make a commitment to promotional coffee mugs. Before you do that, however, a couple of last-minute tips:
- Choose a durable mug type. The longer your recipients have it and use it, the longer your exposure will last.
- Always keep your purpose in mind. Come up with a strong branding message and build the design around it.
- Design wisely. Don’t get carried away with crazy colours and psychedelic patterns — remember the message you’re trying to send. Create an attractive but still appropriate design.
Last but not least, remember that this project should be both useful and fun. Don’t be afraid to explore the possibilities and keep your mind open. You can start by browsing our collection — there’s bound to be something in there for your recipient pool. If you’re not sure where to start, reach out, and we’ll be happy to help you wow your audience!
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Looking for something different? Browse our full range of branded drinkware and if for any reason you still can’t find what you are looking for, then simply give one of the GoPromotional team a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of coffee mugs with some promotional coasters or even custom printed thermos bottles which are sure to be well received by customers and employees alike!
