Printed bags are probably the most sought-after branded merchandise, especially when it comes to corporate and other events. Ultimately, it’s easy to see why they’re so popular, considering the fact that they come in handy even outside of work.
But of course, once something becomes so popular, it seems that new styles and colour options start appearing overnight. Obviously, if you’re in a hurry to get your promotional bags out into the world, you’ll need to narrow down your search.
That’s why we’ve made a list of the best types of branded bags on the market, so all you need to do is pick one that will best represent your brand.
Top 5 Promotional Bag Types
1. Cotton Bags
Branded cotton bags are incredibly popular promotional items, especially when you’re giving them out at trade shows, exhibitions, and conferences. For starters, everyone needs a place to put their notebook, pamphlets, and other items they may pick up at said events. Luckily, cotton bags are large enough to carry anything from a few papers to groceries.
With that in mind, since cotton bags are incredibly durable, they can easily be reused time and time again.
Cotton is, in fact, the top-selling fabric in the industry. Since it has a smooth, soft texture, it’s pleasant to the touch. Not only that, but it’s also incredibly lightweight making it easy to carry around.
And on a final note, adding your logo to a cotton bag will definitely get your brand noticed. All you have to do is choose a colour that will best compliment your logo. Keep in mind, the more you decide to customise your bag, the more eye-catching it will be.
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2. Jute Bags
After cotton, jute is one of the most commonly used fibres in the bag industry, especially because this material is eco-friendly.
If your company is all about saving the environment, then jute promotional bags are bound to be a hit. These bags are available in a variety of sizes and colours and are made from natural plant materials. You also have plenty of space for your logo, so all you need to do is choose a style, size, and colour that will best compliment your brand.
The material is also incredibly durable, so you can rest assured that your target audience will really appreciate the quality of your promotional material.
3. Non-Woven Bags
If you’re looking for something other than cotton or jute, then perhaps non-woven printed bags are more up your alley. These bags are also reusable, and incredibly lightweight, yet strong enough to carry a full load of groceries.
Your target audience will also be able to place any other promo material they receive during the conference inside their spacious bags, so you know they’ll be grateful for receiving it.
Furthermore, non-woven bags also come in all sorts of styles, sizes, and colours, so you have plenty of options when it comes to logo placement.
Best of all, non-woven bags are incredibly affordable, which is what makes them one of the best promo materials out there.
4. Canvas Bags
If you really want to keep things simple, then promotional canvas bags are just the thing for your brand. These low-cost promo items are reusable, eco-friendly, and they’re completely customisable. You have an entire canvas at your disposal to do with as you like, so feel free to add a big, eye-catching logo.
Overall, canvas bags are used by people of all demographics. In fact, most people will reuse canvas bags for shopping purposes, for carrying books, etc. So by handing them out as freebies, you’ll be boosting your brand awareness like never before. All in all, promotional canvas bags are a simple, yet effective solution.
5. Cooler Bags
For those of you looking for something other than over-the-shoulder bags, we’d like to recommend logo-branded cooler bags. These bags are perfect for camping trips, school trips, or basically any type of outdoor event. That means you can practically hand them out during any type of event.
Furthermore, if your target audience is corporate office employees, you’ll really hit the jackpot with cooler bags. Just think how handy they’ll come in for packing a homemade lunch!
Best of all, these bags are also available in an interesting paper-bag shape. The bag itself is insulated, however, from the outside, it looks like a simple paper bag. Now if that doesn’t pique people’s interest, nothing will!
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The Conclusion
For those of you having trouble deciding which promotional bags will do your logo justice, any one of these products will without a doubt get your brand noticed. Now all you have to do is pick one and get the ball rolling.
Regardless of which option you choose, this is definitely a step in the right direction when it comes to boosting brand awareness.
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If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of printed bags with some custom printed business folders or even promotional notepads which are sure to be well received by customers and employees alike!
