Need a way to share your message? Custom-printed bookmarks are the perfect promotional material. Printed bookmarks are highly useful, and more importantly, they’ll boost your businesses visibility.
Why Promotional Bookmarks Are Better Than Flyers
You’ve likely gotten your fair share of flyers over the years, most likely for a fast-food restaurant or new grocery store. Consider how long you kept the flyer. A few minutes? A few seconds?
Ultimately, as soon as you read the information provided on the flyer, there’s a good chance you will dispose of it. But if you were to read this information on something more useful, such as branded bookmarks, you would not only keep said bookmark, but you would also read the information displayed on it several more times.
Obviously, bookmarks have less available printing space on it. However, you can actually use that to your advantage. Flyers are typically covered from top to bottom with all kinds of information. This can make it a bit difficult for the viewer to concentrate on the real message.
On the other hand, since bookmarks offer a smaller printing surface, by creating an eye-catching design with a clear message, you’ll draw potential customers in. Your only goal is to create awareness of your organisation in a clear way.
But of course, if there is a need for more space, you could always opt to add something on the back of your bookmarks. It’s entirely up to you and your imagination.
Bookmarks Offer Colourful Designs And Durable Materials
Creating visually appealing bookmarks requires the use of some stunning colours and designs. That’s what will draw customers to your brand, and keep them coming back for more. Another key component when it comes to creating custom bookmarks is durability. No one needs a flimsy bookmark that will easily rip. That’s why promotional bookmarks should be made from card stock. And to ensure a high-quality product each time, the card stock is also UV coated, or in some cases laminated with clear plastic.
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Who Could Benefit From Promotional Bookmarks?
It’s safe to say that every business could benefit from using bookmarks as a promotional item. Why? Because they’re cost-effective, easy to distribute, and overall useful.
Bookstores
If you own a bookstore, using bookmarks as promotional items is a natural choice. You can add the store name, working hours as well as information about upcoming book readings onto each bookmark.
Schools
Encouraging students to read is one of the most important jobs of any school. Designing a bookmark that includes a schedule, a list of future school events, or even rules is a practical way of providing useful information to the students.
Companies
Companies are always looking for economical ways to promote their brand. Bookmarks will help you achieve long-term visibility by ensuring that your logo and website are repeatedly exposed to potential customers.
The Conclusion
Keeping things simple and cost-effective can be challenging when it comes to promotional material. However, by using custom bookmarks to promote your brand, your brand will not only bloom, it will flourish in no time!
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Looking for something different? Browse our full range of novelty merchandise including, balloons, button badges, fridge magnets, puzzles games and toys and collection of low cost giveaways. If for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today.
