Balloons are an incredibly powerful marketing tool. Remember when you were a kid, the excitement that would come from seeing all the brightly coloured branded balloons at whatever event you were at, wondering if you would be able to take some home with you? Even now, the secret joy you get when you realise they are helium balloons! (Chipmunk karaoke, anyone?)
Balloons are still as eye-catching and joy-inducing as ever, for both young and old alike. In the right situations, they can do wonders for your business. They are a great marketing tool, not only because they stand out but because they are innovative and fun. Branded balloons in an office or professional setting instantly soften the tone, letting attendees know that it’s OK to relax. Promotional balloons also make your business the centre of attention, keeping you at the forefront of your customer’s minds.
At what sort of event can I use branded balloons?
Balloons are perfect for just about any event. Some that you might consider are trade shows, product launches, seminars and conferences, customer appreciation days, sales events, carnivals, community events, and much more.
Consider too the different display options that you have with branded balloons including arches around windows, single balloon giveaways or bunches of coloured helium balloons. Balloon archways above entrance ways at events or trade shows can add a real sense of occasion and entice more potential customers through your door.
What type of branded balloons would suit my business?
Branded balloons are a cost-effective way of marketing your business, which is perfect for businesses on a budget. GoPromotional offers a wide, colourful selection of branded balloons, made from a variety of materials including latex and foil, but how do you know which type is best for your business event?
Standard 12″ printed balloons are perfect for corporate events. Not only do they make a seminar room or conference hall more warm and inviting, but they instantly invoke a sense of fun too. When people look around the room their eyes will be drawn to your branded balloons giving your brand instant exposure.
All our branded balloons come with the option to be either air-filled or helium-filled. Helium balloons float and are therefore a great addition to tables or a stage. They’re also great when gathered in clusters and weighted down to make floor decorations. Air-filled branded balloons are good for tying on the back of chairs, and around doorways and windows.
When choosing the colour of your branded balloons, think about your company’s image and matching them with your brand colours. If you’re in the healthcare industry for example, crisp, clean colours like white, blue and green would be perfect and add to the clean, hygienic nature of this industry.
Helium-filled foil branded balloons are a perfect fit for product launches and special events, adding a feeling of celebration. Giving branded balloons out to children at events such as trade shows is a great way to amplify your brand and get it noticed around the venue. Helium branded balloons stay afloat for hours creating maximum exposure all day long.
Placement is key
If you’re going to be giving out branded balloons, don’t forget to think about placement. You want your balloons to be seen from far away, so think about the balloon size, how much information you want on them and strategic positions in a room, shop or trade stand. We’ve already mentioned how effective entrances and tables are if it’s a sit down event you’re organising but also consider placing some at the back of your venue to entice customers on to your stand or into your shop to encourage them to look around and ask questions.
Social media and branded balloons
Social media captures your event in the digital sphere – people are taking photos, videos and live-streaming events throughout the day. When one of you branded balloons gets caught on camera, it will stand out among the crowd, capturing interest and potentially leading to sales calls later on.
If you’re exhibiting at an event where there may be hundreds of stands, branded balloons can make yours look fun. People love taking photographs of anything fun because it stimulates engagement. Stands that look fun and enticing are therefore more likely to steal the spotlight in social media feeds throughout the day.
Additionally, why not think about getting crafty with your balloons and organising them in an eye-catching way, like using them to decorate a ‘photo booth’ area. People are more likely to pose for photographs in front of colourful, interesting backgrounds, which inevitably end up on social media. You could even provide an incentive like asking customers to take a picture and tagging your company for the chance to win a prize.
Take a look at our wide selection of low cost promotional products and we’re sure you will find the perfect item for your next promotion. If however, you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
