Everyone loves a free gift, which is why promotional merchandise is such a great marketing option for businesses. Adverts make you feel like you’re being sold to, but an item that you can use again and again makes you feel special.
With devices, apps and robots becoming a staple of modern life, there’s no better time to pick promotional gadgets as your branded gift of choice. Promotional gadgets are a valuable way to raise awareness of what you do and shape your image as a fast-paced, modern business. They give you the opportunity to connect with your customers or turn your employees into proud brand ambassadors. Promotional gadgets also offer the longevity that a standard advert might not: 87% of recipients keep a promotional item for more than twelve months.
The popularity of promotional gadgets isn’t just word of mouth – it’s backed up by facts! Research from the British Promotional Merchandise Association found that customers consider promotional gadgets like USB sticks and electrical items to be the most useful.
Promotional gadgets – where do I start?
The main aim of your promotional gadgets is to expose your company name and logo to as many people as possible in your target market. To do this, you’ll want to spend some time thinking about what’s just right for your business.
By choosing promotional gadgets your customers and employees will love, they’ll keep using your branded items for years to come. It’ll help your brand to be seen, heard and talked about, and best of all, your customers will have happy memories of your company.
With everything from power banks to media holders, here’s our guide to choosing the best promotional gadgets.
Cylinder power banks for students
Being left with a low battery is a frustrating problem for everyone with a smartphone – especially when you’re trying to look up a bus timetable or arrange to meet friends. That’s where promotional power banks can help.
A recent study found that 60% of people feel anxiety about their phone running out of battery before the end of the day. Cylinder power banks are compact promotional gifts that students can take to lectures or office workers can keep stashed in a handbag or briefcase. Equipped with a 2200 mAh battery capacity that can charge either a Samsung or an iPhone, these promotional gadgets will help your customers to associate a sense of comfort with your brand.
Mouse mats for business professionals and families
While not a promotional gadget per se, a good quality mouse mat can greatly facilitate the day to day usage of your PC, which is, for many business professionals, their most vital piece of equipment. A good quality mouse mat greatly enhances comfort, speed and accuracy. Printed Brite Mats can make all the difference to your customer, offering 100% optical mouse tracking with a non-slip backing.
Equally, families will also love mouse mats – the repeated motion of a mouse scrolling across a surface tends to wear away the finish on wood, leather and hardwood. Hard Top Mouse Mats have a tough, semi-scratch resistant paper laminate and can be treated with a specialist AntiBug treatment to keep germs at bay, making them a safe and practical choice of accessory for your promotional gadgets.
4-in-1 USB charging cables for people on the go
For customers who are regularly moving between offices, events and conferences, remembering to take a charging cable can easily slip their mind. Then, a couple of hours later, it suddenly becomes a matter of life and death to find it.
Their promotional gadgets of choice will undoubtedly be 4-in-1 USB Charging Cables. Highly practical and compact, 4-in-1 USB charging cables free your customers from the panic of losing power when they’re away from the office.
The charging cable comes with 4 connectors (a USB adaptor, two additional micro-USB adaptors and Type-C adaptor) and has plenty of room for your branding to shine.
Media holders for your employees
Loyal employees are the heart of successful companies. When your employees feel happy and valued, they’ll go above and beyond what’s expected of them in their working day.
Promotional items like Constellation Slim Media Holders can help to show your employees that you care about their happiness outside work. Constructed in high grade ABS plastic for a compact and stylish look, these promotional gadgets will hold most media devices, making them ideal for watching movies and gaming. Not only does the Media Holder help employees to relax during the evening, but the branded gift will help brand loyalty to thrive, both inside the company and out.
Flash drives for… everyone!
The king of promotional gadgets, flash drives and USB sticks are considered to be the most useful promotional item to receive. Research found that 91% of people keep branded flash drives, making them a fantastic choice for a brand awareness campaign that lasts.
Since your promotional flash drives are likely to be used over and over again, you’ll need to choose a high quality model that will survive being passed around friends, family and work colleagues. The Twister Black FlashDrive is a strong choice, since the black rotating metal sleeve and coloured body protects the USB plug from being damaged.
Roma FlashDrives feature a smart, leather-look casing that can be embossed with your company’s logo, if you’re looking to really impress a branch of new customers. Or, if you’re after a unique take on the usual flash drive model, Credit Card FlashDrives will really stand out from the crowd and give you a much larger area to show off your branding.
All our flash drives are equipped with a grade A memory chip and come in a range of vibrant colours, making them one of the most versatile choices of promotional gadgets.
Find promotional gadgets your customers and employees will love
Looking for promotional gadgets for your business? We have an extensive range of items that can be customised to perfectly fit your business, whatever your requirements.
At GoPromotional, you’ll find thousands of innovative promotional products, at highly competitive prices and with a fast turnaround time. We believe our customers, no matter how large or small, are the bedrock of our business, which is why we always strive to go the extra mile when it comes to finding the promotional item you’ve been looking for.
