Promotional shopping bags are essential for most shops, as well as being an ideal piece of promotional merchandise for any other kind of business. They are versatile, genuinely useful and give you plenty of space for your business messaging.
In this article, we look at the various options for branded shopping bags, including why they make such good pieces of promotional merchandise and how to use them to effectively promote your business.
Why branded shopping bags make great promotional merchandise
With most shops now charging for disposable bags, reusable printed shopping bags are increasingly popular with shoppers. This means whether you are a shop or business, promotional shopping bags allow you to offer your customers something genuinely useful.
The great thing for you is that the bag then acts as free advertising for your business, wherever the recipient goes, increasing your brand’s reach. It also acts as a permanent reminder of your business to the recipient.
Although many businesses choose to keep the messaging simple on their branded shopping bags, they also give you the scope to include longer form messaging and graphics. This can help create an even bigger impact and communicate more about your business.
Promoting the use of reusable shopping bags can also help burnish your businesses eco-credentials as they are a much more environmentally-friendly option than disposable plastic bags. Using natural cotton and other eco-friendly materials can improve your eco-credentials even further.
Promotional cotton bags
Cotton bags make comfortable, relatively hardwearing and attractive shopping bags. They come in various styles and also different cotton “weights”. Our printed cotton tote bags vary from 4.5oz to 12oz and the heavier the cotton, the more robust and hardwearing the material usually is.
Our most popular options include long handled natural cotton shopping bags, ideal for wearing over the shoulder, Allington natural canvas show bags, which come with a gusset, allowing you to fit more in, and heavy duty natural canvas shoppers, which can be used for carrying heavier items while giving plenty of storage room.
How to use promotional cotton bags to promote your business
One of the most common ways to use low cost cotton bags is by giving them out at trade shows and conferences. People often collect a lot of promotional merchandise over the course of these events, so a good quality bag can come in very useful.
To boost the impact of your bags, try encouraging customers to share pictures on social media of how they are using their bags after the event. You could offer discount codes or other incentives to provide additional encouragement. Every time someone shares a picture of one of your bags they are helping to boost your brand’s reach ever further.
Promotional tote bags
Tote bags tend to be smaller cotton shopping bags, often designed to be folded or rolled up and kept in a handbag or in a pocket, so you have a handy, hard-wearing shopping bag with you whenever you need it.
Again they come in various cotton weights, depending on how hardwearing you need the bag to be. There are also various style options when it comes to promotional tote bags including standard cotton tote bags, larger tote shopping bags and contrast tote shopping bags, which offer bold visual style to help your tote bags and brand stand out.
How to use promotional tote bags to promote your business
Tote bags can also be given out at as exhibition and trade show giveaways, but they are most commonly sold or given away in store by shops offering a reusable bag option for their customers.
To encourage customers to reuse their bag (and show off your branding around the high street) you could offer loyalty card points, stamps or something similar whenever a customer uses their bag in your store. This can help make your business more environmentally friendly and make your customers feel rewarded.
Tips for getting your promotional shopping bags right
If you want your branded promotional shopping bags to work effectively as promotional merchandise, you need to make sure they are something your customers will want to use again and again for a long time to come.
The two key things to bear in mind here are quality and style. These will give you branded shopping bags customers will be proud to keep using for years.
If you want the bag to last a long time and keep looking great, you need to make sure it is of the best quality possible. This will make the customer more likely to keep on using is as well as ensuring the bag remains a good advert for your business, rather than something which quickly starts to look tatty and off-putting.
It’s also important to make sure that the bag looks good, otherwise customers will be reluctant to use it in the first place. Think carefully about use of colour, your company branding and any graphics to make sure they create a stylish look customers will be happy to be seen with in the high street. Simple designs often work well here as they can be more easily used to create a strong, stylish and timeless look.
Get branded shopping bags that make your business stand out
Looking for branded shopping bags for your shop or as promotional merchandise for your business? We have an extensive range of different types and styles of shopping bags for you to choose from, helping you find the perfect look for your brand.
At GoPromotional also have a whole host of other promotional merchandise designed to match the needs of any type of business, target market or brand identity. If you are looking for innovative ways to promote your business, we have the answer.
We regularly work with top brands including Amazon, Cadbury, Disney and Google, as well as many small and medium sized businesses. We tailor our products and services around the needs of your business and customers, so you get exactly what you need to help your business thrive.
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The Benefits of Promotional Shopping Bags
If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
