Time flies when you are having fun on social media. 2015 I half way over and it’s time to take a look at what is trending when it comes to social media marketing. Here are the trends we have recognised trending now:
- Sales Through Social Media Are Rising
Advances in tracking technology have made it possible to measure and adjust social media advertising campaigns. That is helping businesses target the right customers on social channels. At the same time, the increasingly wide adoption of social media and better understanding of it is giving users the confidence to make more purchases both through social commerce and as a result of seeing advertising on social media.
- Mobile Usage is Continuing to Increase
We have been talking for quite some time about the increase in mobile usage. The latest comScore research from March 2015 shows that the internet quadrupled over the past four years. It revealed that the most popular mobile activity is on social networking. This trend is only going to continue to increase as more people adopt mobile and smart technology infiltrates more countries. Of course, this will impact social media usage. One of the other important facts to get from the comScore study is that Desktop is not out of the picture. In fact, desktop time has remained the same. The increase in mobile is just additional mobile usage during personal time. People use their smartphone or tablets while watching television, in waiting rooms, while in line at retail stores, in bed, etc.
- Podcasting is Becoming More Popular
Much of the increase in podcasting and people listening to on-demand podcasts is attributed to the increase in streaming audio. Services like Pandora, Spotify and others are giving the masses more accessibility to podcasts. As a marketer, you should take not in this and see how you can put the voice of your brand into the ears of your target audience.
- Facebook is Dominating the Social Media Scene
It comes as no surprise that Facebook continues to dominate social media and especially mobile social media usage. SocialMediaExaminer.com provides us with some interesting statistics on Facebook usage and particularly Facebook’s mobile usage.
- Gigya is a customer data and insight provider and they reported that in the last quarter of 2014 Facebook made up 61% of all social logins. (The second most popular login is Google Plus at a distant 22 %.) More importantly for marketers and businesses, Facebook also made up 72% of ecommerce social logins.
- Pew Research shows that Facebook’s engagement rate is the highest of all other social networks.
If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.
