When you are having an event, there are many different ways you can promote your even through social media alone. Professional events can be trade shows, conferences, or a combination of both. Harnessing the power of the social networks of booth vendors, speakers, attendees, combined with your followers will spread the word and create buzz for your event.
- Create Event Pages: Facebook is the most popular social media even page option; however, you can also create your event in other social places like MeetUp and EventBrite. The more the merrier. Invite all of your followers to the event and even target some advertising to professionals with interests for your topic or industry in the area where you are holding the event.
- Add the Event to Your Email Signature: Remember that email was probably the first form of social media before all the platforms and channels that exist today. It is also probably the most overlooked but best way to spread the word about your event to the most focused, target audience you have.
- Harness the Power of Your Speakers or Exhibitors: Post on social media channels and tag the speakers or booth vendors so that their respective social networks will see it and be exposed to registering for the event.
- Tag Previous Attendees in Pictures from Previous Events: Another way to tap social networks is to take photos and then tag those people when promoting your upcoming event. Information from past events can help prospects make a decision on this one.
- Highlight Positive Reviews of Past Events: Don’t be afraid to toot your own horn and showcase how happy previous attendees are. Tag the speakers in positive reviews to expose the information about your event to their social networks too.
If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.
