As experts in the promotional product industry, we are always looking to provide our clients and blog readers with statistics and guidelines on what to purchase. Of course, we are always available to help customise a branded product campaign to fit your particular needs and the needs of your customers. We will make sure that the promotional products you buy to giveaway are designed to be useful to your clientele and also help them remember your name and your brand. The statistics we are showing today are from Sourcing City, an evaluation of the first half of 2014 promotional product sales in the UK.
Top Selling Promotional Products by Value
These statistics graphed above from Sourcing City are the top 20 product groups by value based on average product value. Sales of clothing by textile printers and specialist clothing resellers are not included in this report. This report has been run and tracked by Sourcing City for many years and promotional bags have consistently been in the top spot for this metric. Even though the number two and three ranked groups of products (pens & pencils and plastic giveaways) sell more volume the market value is still less than the promotional bags. Confectionary had the most significant area of growth, moving into the number four spot ahead of very strong categories including mugs, clothing, and electronic accessories.
Top Growing Product Group Analysis
- USB Accessories increased by .9%
- Mobile Phone Accessories increased by .8%
- Promotional sweets increased by .7%
- Promotional Bags increased by .6%
- Promotional Umbrellas decreased by .4% (Note, the good weather could be attributed to this.)
It is ever important to keep track of the areas of growth for promotional products to know what the upcoming trends in the market are. The biggest growth in this area was seen in USB accessories and mobile phone accessories. The takeaway here is that even though many people ask “what’s new in promotional products”, they continue to buy the old favourites such as printed drawstring bags, promotional pens, branded notebooks, promotional sticky notes, promotional umbrellas, printed travel mugs and printed cotton bags.
Top 20 Products Group Market Share Comparisons
This side by side comparison from 2013 to 2014 shows the difference in sales from last year to this year. You can see the very few changes that there were in the order of popularity. However, the most interesting statistic is that the top 20 items from last year are all still in the top 20 this year, just in different order. No products dropped out of the top 20 top selling market group.
Gopromotional is a Top Selling Promotional Product Supplier in the UK
If you are in need of a boost in branding, look to the experts at Gopromotional, they can help you find the right branded gift campaign to satisfy your company’s branding needs. Promotional products can help your company be remembered and provide long and lasting impressions over time. We help you choose the right promotional merchandise that are useful and significant to your brand the products are kept for years.
